Marketing Manager - The Ricardo Marriott

Coury Hospitality • Westlake, TX

26d • Onsite

About The Position

At The Ricardo Marriott DFW Westlake, we blend timeless elegance with contemporary hospitality to create a stay that feels both refined and effortlessly welcoming. With thoughtfully designed spaces, elevated culinary experiences, and amenities that anticipate every need, our hotel is a destination where details matter. Curators at The Ricardo Marriott thrive in a culture that celebrates excellence, embraces individuality, and brings unmatched moments to life through genuine, guest-centered service.

Requirements

• 2-4 years in Communications, Marketing, Business, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• 1-2 years in paid advertising experience.
• 1-2 years in working with external partners.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Perform job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
• Takes ideas and sees them through. Follows directions thoroughly, multitasks well and practices superior time management.
• Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
• Can easily and naturally promote brand advocacy through relationships, online and off.
• Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
• Maintains personal social media profiles in a professional manner.

Nice To Haves

• Previous experience of managing business social media profiles.
• Previous experience in the hospitality industry.
• Previous experience in public relations.
• Knowledge of online marketing and good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager other social media dashboards.

Responsibilities

• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
• Manage property marketing budget.
• Report on overall marketing efforts routinely.
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Ideate guest experiences alongside operations team.
• Attend local educational and networking events to increase knowledge, skills, and brand awareness.
• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
• Develop and execute plan to grow online presence of each brand’s channel.
• Create high-quality content calendars that connect with followers to take action.
• Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
• Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
• Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
• Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
• Analyze social media KPIs and adjust game plan as needed.
• Stay up to date on trends in social media tools, applications, channels, design and strategy.
• Capture quality photography and video content for social media.
• Maintain online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed.
• Create and deploy newsletters routinely.
• Assist in distributing outlet menus online.
• Conduct online audit routinely to ensure online information is up to date.
• Develop and execute social media paid campaigns maximizing ROI.
• Develop and manage paid advertising campaigns.
• Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
• Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
• Lead and coordinate efforts for public relations.
• Leverage available brand affiliated marketing support resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed