Marketing Manager - Rhythm & Rally Sports & Events

The Sports Facilities Companies•Macon, GA

15h•Onsite

About The Position

SFM is seeking a Venue Marketing Manager to lead marketing efforts for Rhythm & Rally Sports & Events. This role is responsible for driving revenue through structured marketing systems, including demand generation, customer acquisition, and on-site conversion. The ideal candidate understands that marketing is not just promotion it is a core business function responsible for filling programs, driving participation, and building repeat customers.

Requirements

3–5 years of experience in marketing or related field
Strong understanding of business fundamentals (budgeting, planning, KPI tracking)
Excellent communication and organizational skills
Ability to manage multiple projects and execute with speed and accuracy
Proficiency in Microsoft Office and core marketing tools

Nice To Haves

Experience executing multi-channel campaigns (email, paid media, social) tied to measurable results
Proficiency in design tools (Canva and/or Adobe Creative Suite) to create marketing assets independently
Hands-on experience with email marketing and CRM platforms (HubSpot, Constant Contact, Mailchimp), including segmentation and campaign execution
Basic photography and/or videography skills, including capturing and editing content for digital use
Experience managing and optimizing paid media campaigns (Meta, Google)
Ability to analyze performance data and optimize campaigns based on results
Experience coordinating with vendors (print, signage, web, media buying)
Ability to independently plan, launch, and execute marketing initiatives without reliance on external agencies
Comfortable working in a fast-paced, on-site environment where priorities shift and execution speed matters

Responsibilities

Develop and execute marketing strategies tied directly to program registrations, bookings, and memberships
Build seasonal demand plans aligned with programming calendars (camps, leagues, events)
Own campaign performance and adjust strategies based on revenue outcomes
Lead digital and traditional campaigns across: Email marketing, Paid media (Meta, Google), Social media and content
Manage content creation including ad copy, blogs, and promotional materials
Drive in-venue conversion through: Front desk alignment and scripting, QR codes and signage, Staff enablement and communication
Ensure every program has a clear path from awareness to registration
Track and report on key KPIs: Registrations, Revenue, Cost per acquisition, Database growth
Provide actionable insights and optimization recommendations
Manage marketing budget in partnership with the General Manager
Coordinate with vendors across print, digital, signage, and web
Support sponsorship activation and fulfillment