Events Marketing Manager

Complex•Los Angeles, CA

1d•Onsite

About The Position

Complex is seeking an ambitious, detail-oriented Events Marketing Manager with a strong work ethic and a deep passion for IRL marketing and streetwear/pop culture. This role will partner closely with the Senior Director of Marketing to bring to life high-impact events and activations across the Complex universe, including pop-ups, ComplexCon, Family Style Festival, and Market, while driving cultural relevance and audience growth.

Requirements

5+ years of relevant experience in event, activation and apparel marketing
Must be Los Angeles based with transportation and ability to be present at every event, throughout weekends
Must have the flexibility to travel if needed
Ability to balance creativity with operational discipline
Strong project management, multitasking, and decision-making skills
Proficiency with project management tools, such as Airtable
Deck and presentation development, such as Google Slides
IRL Marketing Expertise: Proven experience in event and activation marketing, creating high-impact brand experiences that drive viral engagement and translate into cohesive 360° consumer storytelling
Influencer & Cultural Insight: Advanced understanding of influencer ecosystems across fashion, gaming, and streaming, with a strong ability to engage niche audiences aligned with the Complex cultural landscape
Retail & E-commerce Acumen: Well-versed in retail and e-commerce, with a clear understanding of how social media integrates with sales funnels, product launches, and content ecosystems
Cross-Functional Leadership: Demonstrated ability to collaborate across editorial, marketing, creative, and influencer teams to execute unified, results-driven campaigns
Strategic & Creative Thinking: Balance strategic planning with creative execution, developing campaigns and integrations that resonate authentically with target audiences
Trend Fluency: Deep awareness of emerging trends across social media, retail, and digital platforms, with the agility to adapt strategies and leverage new tools effectively
Execution & Operations: Highly detail-oriented with strong project management skills, capable of leading multiple initiatives simultaneously while maintaining operational excellence

Responsibilities

Partner with the Senior Director of Marketing to develop and execute integrated campaigns that drive brand awareness and ticket sales
Collaborate cross-functionally with Creative, PR, Social, and Merchandising teams to deliver cohesive storytelling across all consumer touchpoints (social, email, influencer, and paid media)
Build and execute go-to-market strategies for key events and retail activations in LA and NY, spanning pre-, during, and post-event phases across digital and out-of-home channels
Manage influencer and ambassador relationships to support high-impact content strategies and extend campaign reach
Track, analyze, and report on campaign performance, delivering actionable insights to optimize future marketing efforts
Work closely with social teams to ensure marketing initiatives are seamlessly integrated into content rollouts for a unified brand narrative
Lead on-site marketing operations during events, ensuring alignment across social, PR, and production teams
Oversee multiple projects simultaneously, maintaining strong organization and attention to detail
Identify and test new marketing channels, tools, and tactics to expand audience reach and engagement
Develop comprehensive post-event recaps, including performance metrics, key learnings, and strategic recommendations