Marketing Manager
About The Position
The Marketing Manager, Canada is responsible for translating global marketing strategy into locally relevant, revenue-driving execution across Daniels Health’s Canadian business and brands. This is a commercial, downstream marketing role focused on driving pipeline through targeted campaigns, developing high-impact sales enablement tools, and owning the Canada content and messaging ecosystem. The role acts as the primary link between sales and marketing in Canada, ensuring that messaging, content, and campaigns reflect real customer needs, support active opportunities, and contribute directly to revenue outcomes.
Requirements
- 4–8+ years of experience in B2B or healthcare marketing
- Proven experience in: Sales enablement and commercial content development.
- Campaign execution tied to revenue outcomes.
- Cross-functional collaboration with sales teams
- Strong ability to translate strategy into execution
- Excellent written and verbal communication skills
Nice To Haves
- Experience working in matrixed or multi-market organizations preferred
Responsibilities
- Own and manage the Canada commercial content calendar (email, social, blogs, campaigns)
- Translate global positioning into localized, customer-relevant messaging
- Develop and deploy campaigns aligned to key personas and verticals
- Partner with global content and digital teams to execute efficiently and at scale
- Develop sales tools (presentations, one-pagers, case studies, templates)
- Partner closely with sales to support active opportunities and strategic accounts
- Contribute to RFP and proposal messaging, ensuring clear, compelling narratives
- Build repeatable templates and frameworks that improve consistency and speed
- Leverage Salesforce pipeline data to identify gaps, trends, and growth opportunities, translating insights into proactive content and campaign strategies that drive new business, customer retention, and account expansion across Canada.
- Partner with sales and digital marketing to connect pipeline performance with campaign execution, optimizing marketing-generated revenue across email, SEO, paid media, and other demand channels.
- Establish and reinforce clear processes for lead management, pipeline visibility, and sales enablement, ensuring marketing efforts are directly aligned to revenue outcomes and conversion efficiency.
- Partner with digital marketing team to ensure alignment on targeting strategy, messaging and campaign priorities
- Ensure digital programs reflect real customer pain points and commercial priorities
- Act as the Canada brand expert across healthcare waste division ensuring consistency in messaging, tone and market positioning
- Gather and synthesize voice of sales, customer feedback and market dynamics specific to Canada
- Continuously refine: Brand messaging, content priorities and campaign focus to align with business priorities and customer needs
Benefits
- medical, dental, and vision insurance
- retirement savings plans with company match contributions
- paid vacation and sick time
- wellness resources
- life insurance
- professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
