Marketing Manager - Communications & Product

Procon Consulting•McLean, VA

About The Position

Procon seeks a Marketing Manager, Communications + Product Marketing, to join its expanding Marketing and Business Development team. This hands-on role leads communications and content initiatives while supporting the marketing and commercialization of Procon’s professional services and technology solutions. The Marketing Manager serves as a primary storyteller for the organization, translating complex technical expertise into compelling content that strengthens the Procon brand, supports business development, builds client relationships, and positions the firm as an industry leader. The role develops integrated marketing campaigns, owns content strategy and the editorial calendar, leads public relations and industry recognition efforts, and partners with business development, technical leaders, and product specialists on go-to-market messaging and sales enablement. It also supports strategic pursuits, internal communications, recruiting marketing, and employee engagement. The Marketing Manager works collaboratively across the organization and uses marketing technology, AI tools, CRM platforms, and analytics to improve marketing effectiveness. Procon describes this as an opportunity to help shape the future of the firm, bring new ideas to market, strengthen its brand, and help clients understand its consulting services and growing portfolio of technology solutions. Salary is commensurate with experience. Procon offers competitive salaries and a comprehensive benefits package.

Requirements

Bachelor’s degree in marketing, Communications, Journalism, Business, English, Public Relations, or a related field.
8–12 years of progressive experience in marketing, communications, product marketing, or content strategy.
Exceptional writing, editing, and storytelling skills, including experience translating technical subject matter into engaging marketing content.
Experience supporting business development, sales, or go-to-market initiatives.
Experience managing multiple priorities and collaborating across departments.
Strong understanding of digital marketing, content marketing, CRM, email marketing, and social media.
Experience using AI tools and modern marketing technology to improve content development and campaign execution.
Ability to interview technical professionals and develop compelling stories from complex information.

Nice To Haves

Experience in Architecture, Engineering, Construction (AEC), Owner’s Representative, Program Management, Construction Technology, PropTech, SaaS, or professional services industries.
Product marketing experience supporting software or technology organizations serving the built environment.
Experience with organizations such as Autodesk, Procore, Esri, Trimble, Kahua, or similar technology companies.
Experience supporting federal, commercial, or infrastructure markets.
Experience leading or mentoring marketing staff.

Responsibilities

Develop and execute integrated marketing campaigns supporting professional services, technology solutions, strategic growth initiatives, recruiting, and business development.
Create marketing content for digital and traditional channels, including website pages, service descriptions, project profiles, case studies, thought leadership, blogs, newsletters, social media, email campaigns, and executive communications.
Own Procon’s content strategy and editorial calendar, maintaining consistent messaging and storytelling that strengthens the brand and differentiates the firm.
Lead public relations, award submissions, earned media opportunities, and industry recognition programs.
Partner with business development, technical leaders, and product specialists to develop go-to-market messaging, sales enablement materials, product launch campaigns, and customer-focused marketing.
Support strategic pursuits by developing messaging, interview materials, executive biographies, client presentations, and marketing collateral.
Manage internal communications, including company announcements, recruiting marketing, employee communications, and intranet content.
Collaborate with the Marketing Manager, Media Specialist, Graphic Designer, and external marketing partners to deliver integrated campaigns and maintain quality and consistency.
Analyze campaign performance, identify improvement opportunities, and use marketing technology, AI tools, CRM platforms, and analytics to improve effectiveness.
Help technical experts translate complex ideas into clear, engaging stories that build trust, generate demand, and support business growth.