Marketing Manager

American Academy of Physician Associates Inc • Alexandria, VA

5d

About The Position

AAPA seeks an experienced Marketing Manager to lead and execute marketing campaigns to boost engagement and member benefit utilization. Reporting to the Assistant Director of Marketing, this role involves close collaboration with internal stakeholders to achieve key organizational goals and performance metrics. Strong project management skills, the ability to juggle multiple priorities independently, and expertise in data-driven analysis are essential for success in this position.

Requirements

• Exceptional organizational skills
• Results-driven mindset
• Ability to foster collaboration through strong interpersonal and soft skills
• Robust project management skills with a keen eye for details
• Strong problem-solving ability, including critical and metric-driven thinking
• High level of initiative
• Ability to manage projects and deadlines and adapt to changing business needs
• Ability to manage relationships and collaborate effectively with internal and external partners and stakeholders
• 5+ years of relevant marketing experience
• Bachelor's degree in marketing, communications, or a related field
• Experience building complex marketing campaigns, including digital and direct response marketing
• Experience executing and reporting on campaigns
• Experience adjusting and re-evaluating programs based on results
• Experience or interest in audience segmentation and targeting
• Experience with Eloqua marketing automation platform, or other marketing automation platform
• Experience with Google Analytics 4 and Google Looker Studio
• Experience with Basecamp or other project management platform
• Experience with Paid media (Google, Meta, LinkedIn)
• Experience with MS Office (Word, Excel, PowerPoint)

Nice To Haves

• Association experience is preferred
• Experience with event marketing is desirable
• Association management software experience desired
• Tealium experience a plus

Responsibilities

• Develop and execute member-first marketing programs focused on member engagement with AAPA products and services.
• Develop strategic campaign plans and execute associated efforts, coordinating tactics across various channels and audience segments.
• Evaluate the results of multiple marketing campaigns in support of AAPA's strategic and annual operating plan.
• Follow AAPA processes and procedures to evaluate work orders, manage internal meetings, and identify new opportunities for enhanced campaign plans.
• Partner with the creative team, web team, social team, other internal stakeholders, external agencies, and partners.
• Lead the execution of marketing campaigns from start to finish, driving collaboration and leveraging internal project management planning tools.
• Use data and analytics to make informed updates to campaigns to improve performance.
• Devise and execute A/B tests and track the results of campaign testing.
• Effectively manage budgets for campaigns.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level