Marketing Manager - Integrated Marketing and Sales Enablement
About The Position
Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement. Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness. Manages professional employees and/or supervisors supporting complex marketing functions. Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams). Negotiates contracts and activates vendor relationships to support brand and business objectives. Adapts departmental plans to address evolving priorities, resource constraints, and operational needs. This role supports the Alliance business line as part of the Alliance Marketing Studio team, with a primary focus on marketing for Edward Jones and State Farm Alliance programs. The position is responsible for driving growth through partner sales and branch networks, collaborating closely with internal teams and external partners. Additional support may be provided for other Alliance initiatives, including Campus and Workplace programs.
Requirements
- Experience across multiple marketing channels: email, organic social, direct mail, paid media (search, display, social), and events
- Self-motivated with ability to work independently
- Demonstrated curiosity and engagement in program success
- Performance marketing mindset with ability to measure, analyze, and optimize impact on business growth
- Proven ability to collaborate with multiple partners, including internal marketing teams (project management, creative, channel) and external stakeholders
- Ability to manage multiple projects simultaneously and maintain timelines
- Experience directing creative execution with internal teams and external agencies
- Strong attention to detail
- Collaborative, team-oriented approach
- Bachelor’s degree or equivalent work experience
- 6+ years of experience in marketing and marketing strategy with a proven track record of results
- Knowledge of assigned geographic market, competitive landscape, banking operations, and U.S. Bancorp products and services
- Strong organizational, interpersonal, and team-building skills
- Effective verbal, written, and presentation skills
- Ability to adapt quickly and execute in support of business goals
- Strong decision-making and problem-solving skills
- Ability to delegate and manage multiple projects, delivering on time and within budget
- Proficient in using a variety of software tools and systems
Nice To Haves
- Financial services industry experience
- Experience working in Agile environments
- B2B2C marketing experience
- Sales enablement experience
- MBA or other indicators of advanced achievement preferred
Responsibilities
- Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel programs that drive customer growth, retention, and engagement.
- Identifies and tracks key performance indicators to measure ROI and optimize marketing effectiveness.
- Manages professional employees and/or supervisors supporting complex marketing functions.
- Uses segment-specific strategies and channels to launch marketing programs and products in collaboration with agencies and cross-functional partners (product, sales, and technology teams).
- Negotiates contracts and activates vendor relationships to support brand and business objectives.
- Adapts departmental plans to address evolving priorities, resource constraints, and operational needs.
- Drives growth through partner sales and branch networks, collaborating closely with internal teams and external partners.
- Provides additional support for other Alliance initiatives, including Campus and Workplace programs.
Benefits
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
