Marketing Manager - Apprenticeships

KnowledgeBrief

19d•$45,000 - $50,000•Remote

About The Position

KnowledgeBrief is a leadership and management training provider specializing in apprenticeship delivery, leadership development, business competency training, and professional skills development. Through apprenticeships, digital learning, workshops, coaching, and practical development programs, we help individuals and organizations build the knowledge, confidence, and capabilities they need to grow and succeed. Our vision is to inspire existing professionals and the next generation of leaders through high-impact learning experiences that empower great leadership at every level. We are a values-driven organization with a strong focus on innovation, authenticity, inspiration, and relationships, creating meaningful impact for our learners, clients, colleagues, and partners. About the Role: We are looking for an experienced Marketing Manager to lead and grow our marketing function during an exciting period of organizational growth. This is a hands-on leadership role for someone who can set a clear marketing direction and personally help turn that direction into effective activity. Starting as a standalone role, you will grow a team while remaining closely involved in planning, creating, launching, and improving campaigns across the full marketing mix. You will be responsible for developing and delivering a marketing strategy that generates qualified employer leads, strengthens our brand, and supports measurable commercial growth. This will require more than overseeing activity: you will bring structure to competing priorities, develop creative and practical ideas, and ensure campaigns move successfully from concept through to delivery, measurement, and improvement. Working closely with colleagues across Commercial, Digital, Curriculum, and Design, you will help connect marketing activity with sales priorities, customer needs, and organizational objectives. You will use data, insight, and feedback to understand what is working, improve lead quality, and make informed decisions about where the team should focus its time and budget. This opportunity would suit a confident and resourceful marketing leader who combines strategic thinking with hands-on delivery and wants to make a visible impact within a growing organisation.

Requirements

Demonstrable experience of developing marketing strategies and translating them into successful, hands-on campaign delivery
Experience taking campaigns from initial concept through to launch, measurement, optimisation and evaluation
Broad digital marketing experience across channels such as email, content, social media, SEO, SEM, PPC, websites, CRM and marketing automation
Experience working closely with sales or commercial teams to improve lead quality, campaign follow-up, conversion and pipeline contribution
Excellent communication, relationship-building and stakeholder management skills, with the ability to present recommendations clearly and persuasively
Experience managing marketing budgets and making effective decisions about resources and investment
Strong organisational skills and the ability to bring structure and focus to multiple priorities
The creativity and commercial judgement to test new ideas and turn innovation into practical, measurable marketing activity
Strong analytical skills, with the ability to define meaningful KPIs, interpret performance data and make evidence-based decisions
Experience managing and developing a small marketing team, including setting direction, prioritising workloads and maintaining accountability
Strong experience in B2B lead generation and multichannel marketing, with evidence of measurable commercial outcomes

Nice To Haves

Experience within apprenticeships, training, education, learning technology, or professional services sectors
An understanding of complex B2B buying journeys, funded training or regulated markets
Experience using marketing automation and CRM platforms
Experience working within a growing or scaling organisation
Qualification in Marketing, Business, Communications, or a related discipline
Membership of the Chartered Institute of Marketing or a similar professional body

Responsibilities

Develop and deliver a marketing strategy aligned to organisational growth objectives
Define and monitor marketing KPIs, using data and insight to optimise performance
Identify opportunities to grow and manage a small marketing team, fostering collaboration, accountability and innovation
Identify opportunities to strengthen brand visibility, market position and customer engagement
Champion the KnowledgeBrief brand across all communications and touchpoints
Work closely with Commercial, Digital, Curriculum and Design teams to maximise marketing impact
Oversee content, digital marketing, website activity and campaign delivery across multiple channels
Lead multichannel campaigns that drive lead generation, engagement and brand awareness

Benefits

Travel expenses reimbursed
Dedicated monthly CPD time to support your development
5.6 weeks' annual leave plus bank holidays
Two-week company closure over Christmas and New Year
Company sick pay
Access to our Employee Assistance Programme and wellbeing support
Opportunities to contribute to cross-team projects and organisational growth
A remote-first environment with opportunities to connect in person
The opportunity to shape and influence the future direction of a growing marketing function
Meaningful work that supports learners, employers, and future leaders across the UK