Marketing Manager – Digital Marketing, AI Automation & Content Creation

Done Right Hood & Fire Safety•Brooklyn, NY

3d•Onsite

About The Position

The Marketing Manager will take full ownership of marketing initiatives across a rapidly growing, multi-company organization focused on commercial services, fire protection, mechanical systems, construction, and facility maintenance. This is a hands-on role combining strategy with daily execution across digital marketing, AI automation, SEO, social media, content production, advertising, lead generation, CRM, branding, and performance reporting. The position is based full-time in the company's Brooklyn, NY office and involves visiting active job sites to capture project content. The manager will build and operate AI-powered marketing and sales automation, improve online visibility and lead generation, manage the organization's digital presence across its business divisions, and personally produce and edit professional photo and video content. The role also supports sales through CRM-integrated campaigns, prospect research, sales materials, and automated follow-up. The manager will report marketing results and growth opportunities directly to leadership. Success includes auditing existing channels and launching improvements during the first 90 days, then increasing qualified leads, search visibility, social media presence, conversion rates, and marketing-generated revenue over the following 6–12 months. Applicants must provide a résumé, a portfolio of photo and video work, examples of managed campaigns or accounts, SEO or lead-generation results, and examples or demonstrations of AI agents or workflows they have built or implemented.

Requirements

Minimum 3–5 years of professional digital marketing experience.
Hands-on experience using AI tools and building marketing automation workflows.
Experience developing or implementing AI-powered sales and marketing agents.
Strong knowledge of ChatGPT, AI automation platforms, and CRM integrations.
Proven experience managing SEO strategies and improving search rankings.
Experience managing multiple social media platforms and advertising campaigns.
Professional photography, videography, and video editing experience.
Proficiency with Adobe Premiere Pro, Photoshop, Lightroom, CapCut, Canva, or similar software.
Experience with Google Ads, Meta Ads, Google Analytics, and Google Search Console.
Familiarity with Zapier, Make, n8n, HubSpot, or similar automation platforms.
Strong understanding of lead generation, marketing funnels, and sales conversions.
Ability to manage marketing for multiple companies simultaneously.
Excellent organizational, communication, and project management skills.
Ability to work independently, take initiative, and deliver measurable results.
Must be available to work full-time in the Brooklyn office.

Nice To Haves

Experience in B2B marketing, construction, commercial services, HVAC, fire protection, or related industries.
Experience integrating AI agents with CRM and sales management platforms.
Experience developing AI chatbots, automated lead qualification systems, and customer communication workflows.
Experience with local SEO and multi-location businesses.
Experience operating professional camera, lighting, audio, and drone equipment.
Knowledge of AI-powered content generation, video editing, and marketing analytics.

Responsibilities

Develop, implement, monitor, test, and optimize AI-powered marketing automation systems and AI marketing and sales agents for lead generation, qualification, follow-ups, customer engagement, and appointment setting.
Create automated workflows to capture, organize, qualify, route, and nurture leads, and develop email, SMS, and customer follow-up campaigns.
Integrate AI tools with CRM systems, websites, marketing platforms, and sales workflows; research emerging AI technologies; and train sales and marketing staff to use AI tools effectively.
Own SEO strategy across company websites, improve search rankings and organic traffic, manage on-page, off-page, technical, and local SEO, and optimize Google Business Profiles across multiple locations.
Conduct keyword research, competitor analysis, and website audits; develop SEO-focused pages and content; use AI-assisted SEO tools; monitor Google Search Console, Google Analytics, and SEO tools; and optimize visibility in AI-powered search and answer platforms.
Coordinate website improvements, technical updates, and conversion optimization.
Own social media across business divisions, including Facebook, Instagram, LinkedIn, TikTok, YouTube, Google Business Profiles, and other relevant platforms.
Develop social media strategies and content calendars; publish posts, videos, Reels, Shorts, stories, and promotions; manage paid social campaigns; monitor engagement and reviews; and track and improve platform performance.
Personally capture professional photography and video of projects, employees, equipment, facilities, and completed work, including visiting active job sites.
Produce and edit promotional videos, testimonials, project showcases, educational content, and short-form content; add graphics, transitions, subtitles, music, voiceovers, and branding; use AI editing tools; and maintain an organized creative asset library.
Manage Google Ads, Google Local Services Ads, Meta Ads, LinkedIn advertising, and other relevant channels; develop campaigns, landing pages, lead forms, funnels, and retargeting strategies; and track budgets, cost per lead, conversions, and ROI.
Create email marketing campaigns, newsletters, and automated lead and customer follow-up sequences; integrate campaigns with the CRM; support sales with AI-generated prospect research, outreach preparation, and sales materials; and develop customer retention and cross-selling campaigns.
Create presentations, brochures, sales collateral, promotional materials, digital graphics, flyers, and advertisements; maintain consistent branding across affiliated companies; coordinate vehicle graphics, signage, and uniforms; and develop campaigns highlighting company expertise and projects.
Prepare weekly and monthly marketing reports; track leads, customer acquisition costs, conversions, marketing-attributed revenue, SEO, website traffic, social engagement, advertising results, and AI automation performance; manage marketing budgets; and present results and growth opportunities directly to leadership.
Audit marketing channels, websites, social accounts, and SEO; develop a cross-division marketing strategy; establish a photo and video production schedule; launch or improve advertising and SEO; and establish reporting and performance dashboards.