Marketing Manager – Digital Marketing, AI Automation & Content Creation

Done Right Hood & Fire Safety•New York, NY

4d•Onsite

About The Position

The Marketing Manager will take full ownership of marketing initiatives across a rapidly growing, multi-company organization specializing in commercial services, fire protection, mechanical systems, construction, and facility maintenance. This hands-on role combines strategic planning with daily execution across digital marketing, AI automation, SEO, social media, content production, advertising, lead generation, CRM, branding, and performance reporting. The position is based in the organization’s Brooklyn, NY office and requires full-time, in-office work. The manager will build and manage AI-powered marketing and sales automation systems, improve online visibility and lead generation, manage social channels and advertising, and personally produce professional photography and video content. The role also supports the sales team with CRM integrations, automated communications, prospect research, and sales materials. The manager will report performance and growth opportunities to leadership, with the goal of increasing qualified leads, conversions, and marketing-attributed revenue across the organization’s business divisions.

Requirements

At least 3–5 years of professional digital marketing experience.
Hands-on experience using AI tools and building marketing automation workflows.
Experience developing or implementing AI-powered sales and marketing agents.
Strong knowledge of ChatGPT, AI automation platforms, and CRM integrations.
Proven experience managing SEO strategies and improving search rankings.
Experience managing multiple social media platforms and advertising campaigns.
Professional photography, videography, and video editing experience.
Proficiency with Adobe Premiere Pro, Photoshop, Lightroom, CapCut, Canva, or similar software.
Experience with Google Ads, Meta Ads, Google Analytics, and Google Search Console.
Familiarity with Zapier, Make, n8n, HubSpot, or similar automation platforms.
Strong understanding of lead generation, marketing funnels, and sales conversions.
Ability to manage marketing for multiple companies simultaneously.
Excellent organizational, communication, and project management skills.
Ability to work independently, take initiative, and deliver measurable results.
Availability to work full-time in the Brooklyn office.

Nice To Haves

Experience in B2B marketing, construction, commercial services, HVAC, fire protection, or related industries.
Experience integrating AI agents with CRM and sales management platforms.
Experience developing AI chatbots, automated lead qualification systems, and customer communication workflows.
Experience with local SEO and multi-location businesses.
Experience operating professional camera, lighting, audio, and drone equipment.
Knowledge of AI-powered content generation, video editing, and marketing analytics.

Responsibilities

Develop, implement, monitor, and optimize AI-powered marketing automation systems, sales agents, lead workflows, follow-up campaigns, and appointment-setting solutions.
Integrate AI tools with CRM systems, websites, marketing platforms, and sales workflows; train team members and maintain appropriate human oversight.
Lead SEO strategy for all company websites, including technical, on-page, off-page, and local SEO; conduct keyword research, competitor analysis, and website audits.
Optimize Google Business Profiles and websites, develop SEO-focused content, monitor search and analytics tools, and improve visibility in AI-powered search platforms.
Manage social media across business divisions and platforms, including strategy, calendars, publishing, paid campaigns, engagement, and performance improvement.
Personally capture and edit photography and video at job sites and company locations, produce promotional and educational content, and maintain an organized library of branded creative assets.
Manage digital advertising across Google Ads, Local Services Ads, Meta, LinkedIn, and other relevant channels; build landing pages and lead-generation funnels and optimize campaign performance.
Create email campaigns, newsletters, automated follow-ups, CRM-connected campaigns, customer retention and cross-selling initiatives, sales collateral, and presentations.
Maintain consistent branding and messaging across affiliated companies, including websites, brochures, advertisements, graphics, vehicle graphics, signage, uniforms, and promotional materials.
Prepare weekly and monthly performance reports; track leads, acquisition costs, conversions, revenue, SEO, social media, advertising, and AI automation metrics; manage budgets and present findings to leadership.
Audit existing marketing channels, websites, social accounts, and SEO performance; establish a cross-division marketing strategy, content schedule, reporting dashboards, and AI workflows.
Support sales with AI-generated prospect research, outreach preparation, and marketing materials, and ensure marketing leads are tracked through the sales pipeline.