Marketing Manager

Turner Pest Control•Jacksonville, FL

9d•Onsite

About The Position

Turner Pest Control is seeking a Marketing Manager to help drive lead generation, customer acquisition, retention, and brand growth across Florida. This role is for a results-driven marketer who loves using data to fuel growth and optimize performance, and can develop strategy, execute impactful campaigns, and continuously improve the customer journey through measurable insights. The company is looking for someone who wants a role where their ideas matter, their results are recognized, and their work has a direct impact on business success.

Requirements

Bachelor's degree in Marketing, Data Analytics, Communications, or a related field preferred
Minimum of five (5) years of progressive marketing experience
Experience in pest control, home services, or other route-based service industries preferred
Equivalent combinations of education and experience will be considered
Strong understanding of local and performance-based marketing
Experience with CRM systems and marketing analytics tools, including Hubspot, Google Analytics 4, Google Ads, Google Tag Manager, CallRail (or similar), Local SEO platforms, Meta Business Manager
Ability to balance growth goals with operational realities
Comfort working with data, dashboards, and financial metrics
Strong communication, prioritization, and problem-solving skills
Ability to collaborate across departments and influence outcomes
Proficiency in Microsoft Office (Word, Excel, Outlook)

Responsibilities

Develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida.
Oversee digital marketing initiatives including Google Ads, Google Local Services Ads, local SEO, website optimization, landing pages, and conversion rate optimization while continually improving campaign performance and maximizing return on investment.
Partner with the advertising agency to optimize budgets, reduce cost per lead, and align marketing efforts with seasonal demand, technician capacity, and business objectives.
Leverage customer insights, analytics, and marketing technology to improve the customer journey from first interaction through long-term retention.
Support renewal and upsell campaigns, audience segmentation, CRM and marketing automation initiatives, call tracking, reporting, and identifying opportunities to incorporate AI and emerging technologies that improve marketing effectiveness.
Collaborate with Human Resources on recruiting marketing initiatives as business needs arise.
Monitor key performance indicators-including lead generation, conversion rates, customer acquisition cost, marketing ROI, customer lifetime value, organic traffic, and local search visibility-to evaluate campaign effectiveness and continuously improve performance.
Assist in managing the annual marketing budget, allocate investments based on ROI, forecast campaign spending, and identify opportunities to improve efficiency while driving sustainable growth.
Manage multiple marketing initiatives simultaneously, coordinate projects with internal stakeholders and external partners, establish clear priorities, and serve as a trusted marketing resource for leaders across Operations, Sales, Finance, and Customer Service.
Stay current on digital marketing trends, home services marketing, and emerging technologies.

Benefits

Blue Cross Blue Shield medical PPO options
Delta Dental and Vision
Prescription drug program
Flexible Spending Accounts (FSA) for medical and childcare expenses
Health Savings Plans (HSA) available with qualified plans
Competitive hourly compensation
401(k) Savings Plan
Life insurance and short-term disability 100% company paid (with options to buy up)
Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance options
Stable, year-round employment with opportunities for growth
Paid training
Paid time off and eight paid holidays
Opportunities for advancement