Marketing Manager

Legends GlobalWake Forest, NC

About The Position

The Marketing Manager will be responsible for developing, executing, and optimizing omnichannel marketing campaigns across various channels including email, social media, digital, paid media, and in-venue promotions. This role will also lead event marketing efforts to drive ticket sales and attendance, monitor ticket sales performance, and adjust marketing strategies as needed. The Marketing Manager will create and manage digital and social content, graphics, and materials, while also maintaining the company website, social channels, and content assets. Additionally, the position supports revenue initiatives such as premium seating and private events, executes email campaigns with targeted audience strategies, and tracks Key Performance Indicators (KPIs) to report campaign performance. The role also involves supporting Public Relations (PR) efforts, coordinating media needs during events, and acting as a liaison between venue departments and corporate marketing. Managing timelines, calendars, and campaign deliverables is a key aspect of this position.

Requirements

  • Proficiency in Adobe Creative Suite, Canva, and marketing platforms
  • Strong understanding of social media and email marketing
  • Strong communication and organizational skills
  • Ability to manage multiple projects in a fast-paced environment
  • Collaborative, detail-oriented, and adaptable
  • AI and technology-forward

Nice To Haves

  • Knowledge of market preferred.

Responsibilities

  • Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue).
  • Lead event marketing efforts to drive ticket sales and attendance.
  • Monitor ticket sales and adjust marketing strategies accordingly.
  • Create and manage digital and social content, graphics, and materials.
  • Maintain website, social channels, and content assets.
  • Support revenue initiatives including premium seating and private events.
  • Execute email campaigns and audience targeting strategies.
  • Track KPIs and report campaign performance.
  • Support PR efforts and coordinate media needs during events.
  • Act as liaison between venue departments and corporate marketing.
  • Manage timelines, calendars, and campaign deliverables.
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