Marketing Manager

The NRP Group LLC•Austin, TX

25d•Hybrid

About The Position

We are seeking a dynamic, results-driven Field Marketing Manager to support our diverse portfolio of multifamily communities across our core markets, including market-rate, workforce and affordable properties. The Field Marketing Manager will plan, execute, and optimize comprehensive marketing initiatives that drive property visibility, occupancy and brand awareness. This pivotal role will serve as the primary marketing strategist for assigned properties, ensuring best-in-class marketing execution across all channels and touchpoints. This is a highly collaborative, field-facing role requiring both strategic thinking and hands-on execution. This individual contributor role will report to the Director of Field Marketing, part of a larger Field Marketing team across NRP’s footprint.

Requirements

College degree in liberal arts, marketing, communications, management, business, or real estate required.
3 - 5+ years of experience in progression of marketing jobs.
Experience in managing marketing planning and activation from start to finish.
Part of a large, collaborative marketing team while operating as an individual contributor
Excellent written and verbal communication skills
Strong project management and organizational skills
Creative problem-solving and critical thinking skills
Strong demonstrated knowledge of multi-channel marketing strategies including digital marketing tactics
Ability to strategize and overcome challenges
Advanced user of Excel and PPT
Experience with various project management tools like Monday.com

Nice To Haves

3+ years of marketing experience in multi-family residential business or related industry with responsibility for digital media planning, advertising reporting, outreach, sales process, design and execution, event execution, and other core regional marketing activities.
Direct experience in exceeding sales expectations in various business environments – new developments, property turn-arounds, various property lifecycle stages; with Class A property experience a major plus.
Operations assignments in a residential multi-family a plus (Leasing Manager, Property Manager, Regional Manager, etc.).
Experience with various property management software packages is preferred.

Responsibilities

Develop and execute multi-channel marketing campaigns, including digital advertising, print collateral, signage, photo shoots, direct mail, email marketing, social media, community outreach, and on-site events to support leasing efforts.
Leverage market research to drive localized marketing strategies that align with overarching brand goals and leasing objectives
Collaborate with Creative Services and Field Marketing Director for overall creative direction with agency partners, including naming and branding elements of each property
Manage media spend for assigned properties, optimizing budget allocation for paid media (search, display, social, listing sites) to maximize ROI and increase qualified leads with digital agency partners
Collaborate with property management leadership and onsite teams to supporting marketing and leasing goals to distinguish each property from local competitors.
Ensure brand consistency across all marketing channels with overall messaging, design, tone to support leasing goals
Plan, coordinate, and execute property milestone events in partnership with corporate communications designed to increase awareness and support leasing goals.
Cultivate relationships with local partners, vendors, and community organizations to amplify property exposure and strategic outreach in partnership with property management.
Track campaign performance and media spend, analyze marketing metrics, and prepare regular reports for internal and external stakeholders.
Provide actionable insights and recommendations that drive optimization of campaigns and improve overall marketing performance.
Maintain accurate performance dashboards and document results (traffic, leads, conversion metrics, event ROI, etc.).
Participates in special projects and initiatives as identified for the Marketing team such as Property Management or Corporate event activities.
Consisting of supporting timely on-site reporting, marketing activities such as market comp research, photo shoots, and supporting groundbreaking or grand opening events.