Marketing Manager

NRECA•Arlington, VA

12d•Hybrid

About The Position

At NRECA, we power more than just communities—we power progress. As the national trade association representing over 900 consumer-owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a “best place to work,” NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive. The Opportunity We’re looking for a strategic, data-driven and growth-oriented Marketing Manager to join our high-performing Marketing team—a central, highly visible function that partners across the organization and with executive leadership to shape the narrative of electric cooperatives nationwide. You will be a trusted strategic partner responsible for developing and leading integrated marketing campaigns that directly influence product adoption, member engagement and revenue growth across NRECA’s suite of programs, services, and educational offerings. You’ll bring a modern marketer’s mindset—combining audience insights, data analytics, and emerging tools like AI-assisted content development—to design campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.

Requirements

5+ years of experience in marketing, ideally within a complex, matrixed organization.
Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.
A strategic mindset with the ability to connect marketing efforts to business impact and growth.
Exceptional communication skills with a talent for translating ideas into compelling, actionable messaging.

Nice To Haves

Experience in product marketing, education, events or membership-driven organizations
Experience in a trade association or mission-driven environment

Responsibilities

Lead Strategic Marketing Initiatives: Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilization and revenue growth across key products and programs.
Own Product and Value Storytelling: Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
Drive Multi-Channel Campaigns: Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimizing the right mix to reach and convert target audiences.
Leverage Data to Inform and Optimize: Use audience segmentation, campaign performance metrics, and insights (engagement, conversion, behavior) to continuously refine strategies and improve results.
Bring a Modern Marketing Approach: Utilize AI tools and marketing technologies to enhance content creation, streamline workflows, and increase campaign effectiveness.
Act as a Strategic Partner: Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritize initiatives and deliver marketing solutions that drive impact.
Champion Focus and Effectiveness: Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders to the most effective approach and protecting campaign integrity.
Collaborate Across Teams: Partner with creative, communications, and marketing operations teams to ensure cohesive execution, strong brand alignment, and high-quality deliverables.