Marketing Manager

ODL, Inc • Zeeland, MI

3d • Onsite

About The Position

ODL is seeking a Marketing Manager to own the full go-to-market lifecycle, from annual planning through post-launch analysis, in close partnership with Product Management and Sales. This role serves as ODL's internal authority on products and markets, translating category knowledge into clear positioning, messaging, and sales tools that differentiate from the competition. The Marketing Manager will build and execute a multi-channel content strategy to strengthen the brand and deliver a consistent customer experience. They will champion the voice of the customer through feedback loops, translating insights into actionable marketing strategies and sales enablement materials. Additionally, this role will establish and manage a digital media framework, design and execute a tradeshow strategy, lead Annual Product Catalog development, and develop and optimize Omni-Channel marketing campaigns. The Marketing Manager will stay close to the market through ongoing customer engagement, translating insights into smarter marketing strategies and keeping the sales team informed on trends and shifts.

Requirements

• Proficiency in marketing analytics tools and CRM systems, with experience in interpreting data to inform decisions.
• Experience in planning and executing marketing campaigns across multiple channels.
• Leadership skills, with the ability to guide and collaborate with cross-functional teams including Product Management and Sales.
• Strong communication skills, including the ability to present ideas effectively to various stakeholders.
• Experience in managing marketing budgets and measuring campaign performance against revenue targets.
• Strong understanding of current marketing trends and digital marketing practices.
• Analytical and strategic thinking skills, with the ability to develop marketing plans based on market insights.
• Knowledge of brand management principles and experience in product marketing.
• Experience developing sales enablement tools and materials that support the customer buying journey.
• Familiarity with new product development processes and the ability to contribute marketing perspective from ideation through launch.
• 3-5 Years of professional Marketing experience
• Bachelor’s degree with emphasis in marketing or related field preferred
• Hubspot and/or SalesForce certification

Responsibilities

• Own the full go-to-market lifecycle — from annual planning through post-launch analysis — in close partnership with Product Management and Sales.
• Serve as ODL's internal authority on products and markets, turning category knowledge into clear positioning, messaging, and sales tools that set us apart from the competition.
• Build and execute a multi-channel content strategy that strengthens the brand and delivers a consistent, compelling experience at every customer touchpoint.
• Champion the voice of the customer through feedback loops — surveys, interviews, and win/loss analysis — translating insights into actionable marketing strategies and sales enablement materials.
• Establish and manage a digital media framework in partnership with the internal digital team and external agencies, driving measurable brand awareness and qualified demand.
• Design and execute a tradeshow strategy that elevates the ODL brand, deepens customer relationships, and generates meaningful opportunities for the sales team.
• Lead Annual Product Catalog development as both a sales tool and customer experience asset, ensuring it supports the buying journey from discovery to decision.
• Develop and optimize Omni-Channel marketing campaigns that create a seamless customer experience and link directly to revenue targets.
• Stay close to the market through ongoing customer engagement, turning insights into smarter marketing strategies and keeping the sales team informed on trends and shifts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level