MARKETING MANAGER

TPISSan Juan, PR, San Juan, PR, PR, PR

About The Position

The Marketing Manager will lead the development and execution of comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple channels. This role is pivotal in managing and optimizing channel marketing initiatives, coordinating trade show participation, and creating compelling marketing collateral that aligns with the company’s brand identity. The Marketing Manager will collaborate cross-functionally with sales, product, and creative teams to ensure cohesive marketing communication and effective implementation of marketing plans. By analyzing market trends and customer insights, the manager will continuously refine marketing strategies to maximize impact and ROI. Ultimately, this position is responsible for elevating the company’s market presence and supporting business objectives through strategic marketing management.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in marketing management, preferably with a focus on channel and brand marketing.
  • Proven experience managing trade shows and developing marketing collateral.
  • Strong understanding of marketing strategy development and execution.
  • Excellent communication and project management skills.
  • Channel marketing
  • Trade show management
  • Marketing collateral
  • Brand marketing
  • Strategic marketing
  • Marketing plan expertise
  • Marketing communication skills
  • Marketing management skills

Nice To Haves

  • Master’s degree in Marketing or an MBA.
  • Experience working within the United States market and familiarity with regional marketing trends.
  • Proficiency with marketing automation tools and CRM software.
  • Demonstrated success in strategic marketing planning and cross-functional team leadership.
  • Experience in digital marketing and social media strategy.

Responsibilities

  • Develop and implement channel marketing strategies to support sales growth and brand positioning.
  • Plan, coordinate, and manage the company’s participation in trade shows and industry events to maximize exposure and lead generation.
  • Create and oversee the production of marketing collateral, ensuring consistency with brand guidelines and messaging.
  • Collaborate with internal teams to design and execute integrated marketing communication campaigns.
  • Monitor and analyze marketing performance metrics to optimize strategies and report results to senior leadership.
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