Marketing Manager

Hotel Julien•Dubuque, IA

42d•Onsite

About The Position

Hotel Julien Dubuque is seeking a Marketing Manager to oversee and execute marketing strategies across various channels. This role involves managing social media, public relations, web and email marketing, and graphic design to enhance the hotel's brand presence and drive customer engagement.

Requirements

Possess knowledge and experience in traditional marketing
Demonstrate creativity and documented immersion in social media
Exhibit the ability to track effectiveness through marketing analytics and adjust strategy accordingly
Display in-depth knowledge and understanding of Social Media platforms
Must demonstrate excellent writing skills
Display ability to effectively communicate information in written and video format
Collaborate with others and have the confidence to take the lead and guide other associates in regard to content development, creation and editing of content, online reputation management, and promotion
Must be proficient in WordPress, Adobe Photoshop, and Adobe InDesign

Responsibilities

Grow Hotel Julien Dubuque's social media presence and engagement
Create engaging and compelling content while maintaining brand standards
Develop solid content strategies
Draft and distribute press releases as needed
Serve as the media contact for travel writers and reporters
Collaborate with department managers to create strategic plans for promotions and events
Update website as needed
Design and deploy email marketing campaigns
Grow and update email marketing database
Design all print and outdoor advertisements
Design collateral including rack cards, elevator signs, sales kits, menus, signage
Design graphics for website, social media, and email marketing campaigns
Curate relevant content to reach ideal customers
Create, curate, and manage all published content (image, video, written)
Conduct online advocacy and open stream for cross promotions
Oversee design and content for Facebook, Instagram, TikTok and all other relevant platforms
Monitor trends in Social Media tools, applications, channels, design, and strategy
Monitor best practices to measure the effectiveness of social media campaigns
Analyze, review, and report on the effectiveness of campaigns
Answer all guest reviews on Trip Advisor, Yelp, Living Social, Groupon, and Travelzoo
Maintain a working knowledge of SEO including keyword research