Marketing Manager

AltaML•Edmonton, AB

18d•Hybrid

About The Position

AltaML is seeking a strategic and hands-on Marketing Manager to lead its central marketing function. This role will be responsible for shaping the company's brand narrative and driving market growth, particularly as AltaML transitions towards a product-led future. The Marketing Manager will maintain the company's strong brand reputation while scaling go-to-market strategies through automation and industry-specific approaches. The position involves leading a small team, including a Marketing Specialist and freelance creative partners, to enhance brand awareness and generate high-quality leads. The goal is to ensure AltaML's digital presence reflects its innovative AI work. As the company expands, the Marketing Manager will oversee an evolving hub-and-spoke model, providing functional expertise and mentorship to embedded industry marketers.

Requirements

A proven track record. 7+ years in integrated marketing, ideally in B2B tech or professional services.
Real leadership chops. 3–5+ years managing teams and external partners.
Strategic and tactical range. You can paint a vision for the exec team one hour and jump into a campaign brief the next. This is a lead-by-doing role, and we mean it.
A tech-forward brain. Deep comfort with CRM (HubSpot), marketing and AI automation, and a real curiosity about where AI can reshape how marketing actually gets done.
Collaborative diplomacy. Excellent interpersonal instincts for navigating internal stakeholders and keeping marketing, sales, and product pulling in the same direction.

Responsibilities

Set the strategy. Build and execute an annual marketing plan that genuinely serves Product, Client Success, and Sales
Steward the brand. Keep our identity sharp, consistent, and unmistakable across every channel. Our website and content should feel dynamic, and fresh.
Enable GTM. Partner with vertical leads to arm them with the assets, messaging, and sales tools they need to win in their industries.
Automate the engine. Implement and tune the marketing tech stack so demand gen hums along as a scalable, self-sufficient system.
Develop the team. Mentor internal talent, manage external agencies (design, web dev, and beyond), and keep the whole operation executing at a world-class level.
Measure everything that matters. Build the dashboards that show our marketing impact, then use the data to iterate fast on campaigns and ROI.