Marketing Manager

Sage Hospitality • Pittsburgh, PA

43d • Onsite

About The Position

The Atterbury, a Marriott Autograph Collection property, is seeking a Marketing Manager to help author its brand story in Pittsburgh. This role involves shaping how a new brand introduces itself to the city. Sage Hospitality Group, the company behind The Atterbury, emphasizes the power of place and people, investing in employee growth and fostering a culture of bold ideas. The Marketing Manager will be responsible for developing and implementing online marketing programs, websites, social media, SEO, content, and related initiatives, working with digital agencies and property staff to maximize revenue and create unique hotel identities.

Requirements

• A four year college degree or equivalent education/experience.
• Minimum of 2-4 years of experience in a marketing position.
• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube

Nice To Haves

• Hospitality experience preferred.
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
• Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
• Develop and implement companywide Public Relations initiatives and programs.
• Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
• Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree