Marketing Manager STEM Revenue Optimization & Pipeline Management

CooperCompanies•Trumbull, CT

12h•Hybrid

About The Position

The Marketing Manager, Revenue Optimization & Pipeline Management is responsible for optimizing Stem’s enrollment-focused marketing investments and improving efficiency across the lead-to-enrollment funnel. Reporting to the Senior Manager, Stem Product Marketing, this role owns marketing pipeline management, lead governance, performance analysis, and revenue optimization initiatives. The manager partners with Sales, Digital Marketing, Customer Experience, Data & Analytics, Finance, Commercial Leadership, and external partners to connect marketing investments to measurable enrollment outcomes. The role provides visibility into pipeline health, lead quality, conversion performance, channel effectiveness, and return on marketing investment. It also supports data-driven decisions and manages Stem’s annual enrollment-focused marketing investments to maximize customer acquisition, conversion, and revenue growth. The position requires a hybrid work environment that is shifting to remote, prolonged sitting in front of a computer, and the ability to travel up to 25% of the time.

Requirements

Bachelor’s degree in Marketing, Business, Finance, Analytics, Economics, Operations, or a related field, or an equivalent combination of education and experience.
3–5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics, or related functions.
Demonstrated experience managing lead funnels, conversion optimization initiatives, or customer acquisition programs.
Experience developing performance reporting, KPI frameworks, and executive-level business insights.
Experience managing paid media performance, lead generation programs, or agency relationships.
Experience working with customer acquisition or enrollment-focused business models.
Familiarity with marketing attribution and multi-channel performance measurement.
Experience supporting forecasting, investment planning, or ROI optimization initiatives.
Strong understanding of lead management, pipeline optimization, customer acquisition, and revenue performance management.
Advanced analytical skills and ability to translate large data sets into actionable business recommendations.
Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.
Strong project management and organizational capabilities.
Excellent communication, presentation, and stakeholder management skills.
Ability to influence cross-functional teams without direct authority and experience working in highly matrixed environments.
Strong business acumen and ability to connect marketing performance to financial outcomes.
Strong quantitative and analytical problem-solving skills.
Strong knowledge of the Life Sciences space, with an emphasis on Women’s Health.
Technical skills with Salesforce or a similar CRM platform; marketing automation platforms such as Marketo, HubSpot, or Pardot; business intelligence tools such as Power BI, Tableau, or Looker; Google Analytics 4 and digital attribution platforms; funnel analytics and pipeline management systems; advanced Microsoft Excel modeling and analysis; and Microsoft Copilot or other AI-assisted productivity solutions.
Familiarity with AI-enabled analytics, reporting, forecasting, and workflow automation tools.

Nice To Haves

Advanced degree, especially an MBA in Marketing or General Management, or an advanced scientific degree.

Responsibilities

Own the management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
Develop and maintain lead governance processes, workflows, service-level agreements, and routing standards to improve lead quality and conversion outcomes.
Monitor funnel performance across all stages of the customer journey and identify opportunities to improve efficiency and enrollment growth.
Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression, and conversion performance.
Establish pipeline reporting and operating cadence to support proactive performance management and issue resolution.
Recommend prioritization strategies based on lead quality, conversion propensity, and revenue impact.
Monitor enrollment-focused marketing investments across paid media, lead generation partnerships, referral programs, and customer acquisition initiatives.
Develop performance frameworks linking marketing investments to enrollment outcomes, revenue contribution, and business growth objectives.
Analyze channel effectiveness, cost efficiency, and conversion performance to maximize return on marketing investment.
Identify opportunities to improve marketing resource allocation based on performance data and business priorities.
Support annual planning, forecasting, and investment optimization activities.
Recommend improvements to marketing efficiency, scalability, and revenue impact.
Serve as a key marketing liaison for lead generation partners and external agencies supporting enrollment acquisition.
Monitor partner performance against agreed KPIs, lead quality benchmarks, and enrollment objectives.
Coordinate regular business reviews with internal stakeholders and external vendors.
Support partner optimization initiatives to improve lead volume, quality, cost efficiency, and conversion outcomes.
Ensure consistent reporting methodologies, performance expectations, and operational alignment across acquisition partners.
Develop dashboards, scorecards, and reporting frameworks covering lead generation, pipeline performance, conversion rates, enrollment outcomes, and ROI.
Analyze customer acquisition data to identify trends, opportunities, and operational challenges, and deliver actionable insights for executive decision-making.
Establish and maintain KPI frameworks aligned to customer acquisition, enrollment growth, pipeline progression, and revenue performance.
Track marketing attribution and channel contribution across acquisition and enrollment activities.
Support data integrity, reporting accuracy, and measurement consistency across platforms and stakeholders.
Align performance objectives and business priorities with Sales, Digital Marketing, Customer Experience, Analytics, Finance, and Commercial Leadership.
Coordinate internal efforts to improve marketing-to-sales alignment and enrollment performance.
Facilitate communication and action planning around pipeline trends, risks, and opportunities.
Support continuous improvement initiatives focused on customer acquisition effectiveness and operational excellence.