Marketing Manager STEM Revenue Optimization & Pipeline Management

CooperCompanies•Trumbull, CT

1d•$100,000 - $120,000•Hybrid

About The Position

The Marketing Manager, Revenue Optimization & Pipeline Management is responsible for optimizing Stem’s enrollment-focused marketing investments and improving efficiency across the lead-to-enrollment funnel. Reporting to the Senior Manager, Stem Product Marketing, this role owns marketing pipeline management, lead governance, performance analysis, and revenue optimization initiatives. The position partners with Sales, Digital Marketing, Customer Experience, Data & Analytics, Finance, Commercial Leadership, and external lead-generation and agency partners. It provides visibility into pipeline health, lead quality, conversion performance, channel effectiveness, and return on marketing investment, supporting data-driven decisions across the Stem commercial organization. The role also manages annual enrollment-focused marketing investments and helps optimize resources to maximize customer acquisition, conversion, and revenue growth. The work environment is hybrid, shifting to remote, with prolonged sitting in front of a computer. Travel may be required up to 25% of the time.

Requirements

Bachelor’s degree in Marketing, Business, Finance, Analytics, Economics, Operations, or a related field, or an equivalent combination of education and experience.
3–5 years of experience in marketing operations, pipeline management, revenue operations, commercial analytics, sales operations, marketing analytics, or related functions.
Demonstrated experience managing lead funnels, conversion-optimization initiatives, or customer-acquisition programs.
Experience developing performance reporting, KPI frameworks, and executive-level business insights.
Experience managing paid-media performance, lead-generation programs, or agency relationships.
Experience working with customer-acquisition or enrollment-focused business models.
Familiarity with marketing attribution and multichannel performance measurement.
Experience supporting forecasting, investment planning, or ROI optimization initiatives.
Strong quantitative and analytical problem-solving skills, including the ability to translate large datasets into actionable business recommendations.
Strong understanding of lead management, pipeline optimization, customer acquisition, and revenue performance management.
Understanding of marketing attribution, funnel analytics, conversion optimization, and ROI measurement.
Strong project-management and organizational capabilities.
Excellent communication, presentation, and stakeholder-management skills; ability to influence cross-functional teams without direct authority.
Experience working in highly matrixed environments and strong business acumen connecting marketing performance to financial outcomes.
Strong knowledge of the Life Sciences space, with an emphasis on Women’s Health.
Technical skills or familiarity with Salesforce or a similar CRM; marketing automation platforms such as Marketo, HubSpot, or Pardot; business intelligence tools such as Power BI, Tableau, or Looker; Google Analytics 4 and digital attribution platforms; funnel analytics and pipeline management systems; AI-enabled reporting, forecasting, and workflow automation tools; advanced Microsoft Excel modeling and analysis; and Microsoft Copilot or other AI-assisted productivity solutions.

Nice To Haves

Advanced degree, especially an MBA in Marketing or General Management, or an advanced scientific degree.

Responsibilities

Own management and optimization of the marketing-qualified lead and enrollment pipeline across the Stem portfolio.
Develop and maintain lead governance processes, workflows, service-level agreements, and routing standards to improve lead quality and conversion outcomes.
Monitor funnel performance throughout the customer journey and identify opportunities to improve efficiency and enrollment growth.
Partner with Sales and Customer Experience teams to improve lead follow-up, velocity, progression, and conversion performance.
Establish pipeline reporting and operational cadence to support proactive performance management and issue resolution.
Recommend lead prioritization strategies based on quality, conversion propensity, and revenue impact.
Monitor and evaluate enrollment-focused marketing investments across paid media, lead-generation partnerships, referral programs, and customer-acquisition initiatives.
Develop frameworks connecting marketing investments to enrollment outcomes, revenue contribution, and business growth objectives.
Analyze channel effectiveness, cost efficiency, and conversion performance to maximize return on marketing investment.
Identify opportunities to improve marketing resource allocation based on performance data and business priorities.
Support annual planning, forecasting, and investment optimization activities; recommend ways to improve marketing efficiency, scalability, and revenue impact.
Serve as a marketing liaison for lead-generation partners and external agencies supporting enrollment acquisition.
Monitor partner performance against KPIs, lead-quality benchmarks, and enrollment objectives; coordinate regular business reviews with stakeholders and vendors.
Support partner optimization initiatives to improve lead volume, quality, cost efficiency, and conversion outcomes.
Ensure consistent reporting methods, performance expectations, and operational alignment across acquisition partners.
Develop dashboards, scorecards, and reporting frameworks covering lead generation, pipeline performance, conversion rates, enrollment outcomes, and ROI.
Analyze customer-acquisition data to identify trends, opportunities, and operational challenges, and deliver actionable insights for executive decision-making.
Establish and maintain KPI frameworks aligned to customer acquisition, enrollment growth, pipeline progression, and revenue performance.
Track marketing attribution and channel contribution across acquisition and enrollment activities.
Support data integrity, reporting accuracy, and measurement consistency across platforms and stakeholders.
Partner with Sales, Digital Marketing, Customer Experience, Analytics, Finance, and Commercial Leadership to align performance objectives and business priorities.
Coordinate internal stakeholders to improve marketing-to-sales alignment and enrollment performance.
Facilitate communication and action planning around pipeline trends, risks, and opportunities.
Support continuous improvement initiatives focused on customer-acquisition effectiveness and operational excellence.
Build cross-organizational partnerships and promote a performance-driven, data-informed operating model.