Marketing Manager

Flex HR • Buford, GA

10d • Onsite

About The Position

TISAS Arms Corp is seeking a Marketing Manager to oversee the day-to-day marketing functions in the U.S. market. This role is responsible for defining and executing marketing strategy, protecting and evolving the brand, and driving marketing activities to build the TISAS brand in the U.S. The scope includes social media, email marketing, digital and print content, dealer marketing, product launch strategy, trade show representation, and direct client and dealer engagement. The Marketing Manager will also provide hands-on sales support at events and in lead development, working closely with the Sales team. This is a self-directed role requiring independent judgment and discretion on matters of significance, including campaign strategy, brand direction, budget allocation, vendor selection, and event participation. The ideal candidate is strategic, organized, outgoing, and self-directed, with familiarity or strong interest in the firearms industry and an understanding of its advertising restrictions and community norms.

Requirements

• Minimum 2 years of hands-on marketing, sales support, business development, or comparable experience, ideally in a consumer product, sporting goods, outdoor, defense, or similarly regulated industry.
• Demonstrated proficiency managing brand social media accounts and creating platform-appropriate content.
• Comfort and skill in in-person representation — presenting at trade shows, staffing booths, engaging with dealers and customers, and delivering short product demonstrations or workshops.
• Strong written and verbal communication skills; ability to write clean, on-brand copy for social, email, web, and print — AND to hold a professional sales conversation with a dealer or account.
• Working proficiency with common marketing tools such as email marketing platforms (Mailchimp, Klaviyo, Constant Contact, or comparable), social scheduling tools (Later, Buffer, Hootsuite, or comparable), and basic design tools (Canva, Adobe Creative Suite, or comparable).
• Comfort working in CRM or lead-tracking systems (HubSpot, Salesforce, Zoho, Pipedrive, or comparable) to manage a lead pipeline.
• Fluency with Microsoft Office (Word, Excel, PowerPoint, Outlook) and comfort learning new platforms and tools.
• Highly organized; able to manage multiple concurrent campaigns, events, and open sales opportunities.
• Comfortable working autonomously in a small-team environment with limited direct supervision.
• Eligible to possess firearms under federal law (18 U.S.C. § 922(g)) and Georgia law, as this role involves handling firearms for photography, video, and product content creation.
• U.S. work authorization (no sponsorship available).
• Must pass a comprehensive pre-employment background check and drug screen.

Nice To Haves

• Bachelor's degree in marketing, communications, business, or a related field.
• Prior marketing, sales, or business development experience in the firearms, sporting goods, hunting, or outdoor industry.
• Familiarity with firearms industry advertising restrictions, including Meta (Facebook/Instagram) and Google Ads firearms policies, and lawful compliant messaging.
• Familiarity with the firearms media landscape, including major publications, YouTube channels, and industry influencers.
• Prior inside sales, order management, or sales operations experience — including quote preparation and order-processing workflows.
• Familiarity with FFL transfer processes and firearms-industry sales compliance requirements.
• Hands-on experience with product photography, video production, or basic video editing.
• Prior trade show experience, particularly SHOT Show or NRA Annual Meeting.
• Experience with e-commerce platforms (Shopify, WooCommerce, BigCommerce, or comparable).
• Working knowledge of dealer co-op marketing programs, channel marketing, or government/LE sales channels (SAM.gov, FMS, state and municipal bidding).
• Bilingual English/Spanish or English/Turkish.

Responsibilities

• Deliver on the U.S. marketing strategy for TISAS Arms Corp, including channel mix, campaign calendar, budget allocation, and performance targets.
• Evolve the TISAS brand voice in the U.S. market, ensuring consistency across all touchpoints and making judgment calls on brand direction.
• Select and manage external vendors, agencies, freelancers, and creative partners.
• Direct TISAS Arms Corp's social media presence across relevant platforms, planning, drafting, and publishing content.
• Monitor social channels, respond to comments and direct messages, and escalate customer service or compliance issues.
• Create and update product descriptions, spec sheets, blog posts, dealer bulletins, and website content.
• Direct photography, videography, and other creative production for new product launches and evergreen content.
• Create and maintain the email marketing program for dealer networks, distributor partners, and consumer opt-in lists.
• Segment and maintain email lists, and manage subscription and preference workflows.
• Direct e-commerce marketing including product page content, promotional strategy, banners, and campaign landing pages.
• Analyze digital campaign performance and adjust strategy based on data.
• Facilitate new product launches from strategy through execution, including product sheets, launch announcements, dealer materials, social content, and press outreach.
• Develop and own dealer-facing marketing collateral.
• Partner with the Sales team on tailored materials for key accounts, distributor meetings, and presentations.
• Own the master library of product images, videos, spec sheets, and approved marketing assets.
• Represent TISAS Arms Corp in person at conventions, workshops, and industry events, engaging directly with dealers, distributors, media, law enforcement, and prospective customers.
• Direct booth logistics, product displays, giveaways, printed materials, and pre- and post-show communications.
• Capture qualified leads on-site and load them into the CRM/lead-tracking system.
• Lead product demonstrations, workshops, and dealer training sessions at events.
• Plan and direct internal events including dealer visits, media days, and range demonstrations.
• Partner with the Sales team on lead development from marketing-generated and event-captured sources.
• Engage directly with dealers, distributors, media, and prospective customers at events, on calls, and in written communications.
• Maintain accurate lead and account records in the CRM or lead-tracking system and produce pipeline reports.
• Support dealer training, dealer co-op marketing programs, and dealer workshops.
• Assist with sales order processing (Microsoft Dynamics 365 Business Central) and FFL transfer coordination for direct-to-consumer sales, as needed.
• Coordinate with firearms industry media outlets, reviewers, and content creators for product reviews and editorial coverage.
• Support relationships with brand ambassadors, competitive shooters, and industry influencers.
• Draft press releases, media pitches, and event announcements.
• Maintain a shared calendar of industry events, publication editorial deadlines, and TISAS product milestones.
• Protect the TISAS Arms Corp brand voice and visual identity across all marketing outputs.
• Ensure all marketing content complies with applicable federal and state firearms advertising restrictions, platform-specific policies, and internal review standards.
• Coordinate with the Compliance Manager on content involving regulated product, technical claims, warranty language, or export-controlled information.
• Coordinate with TISAS HQ in Trabzon to ensure U.S. marketing is consistent with global brand standards.
• Track and report on marketing performance across channels, including social growth, email engagement, website traffic, and campaign ROI.
• Provide monthly marketing performance reports to the CEO and other leadership.
• Recommend adjustments to marketing tactics based on performance data and market feedback.

Benefits

• Health, dental, and vision insurance with employer contribution to premiums.
• 401(k) retirement plan with employer match (per plan eligibility).
• Paid time off including vacation, sick leave, and recognized federal holidays.
• Employee discount on TISAS Arms Corp products (subject to compliance with all federal and state firearms laws).
• Professional development support including industry conferences, marketing certifications, and creative software subscriptions.
• Opportunity to help build the TISAS Arms Corp U.S. marketing function from the ground up.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level