Marketing Manager of Entertainment Trading Cards

The Upper Deck Company•Carlsbad, CA

About The Position

The Marketing Manager of Entertainment Trading Cards will look forward through the product and campaign schedule, strategically plan, lead brainstorms, develop and manage the delivery of marketing campaigns and initiatives through various channels including advertising, sponsorships, events, promotions, contests, solicitations, catalogs, website updates, social media, influencer marketing, and videos. This individual must be resourceful, take initiative, have excellent communication skills, be outgoing and positive, time management for organization and capable of leading their own team. This position will interact closely with the Marketing Director as well as various cross-functional teams, company staff members and external partners.

Requirements

Competent knowledge of social media, including Facebook, Twitter, Instagram, Tiktok, etc.
Competent knowledge of commonly used marketing, promotional and administrative support concepts, practices, and procedures.
Ability to move from concepts to concrete expressions of ideas.
Strong focus on executing overall marketing objectives and strategies.
Knowledge of entertainment licenses including DC, James Bond, and Halo.
Knowledge of Trading Card and Collectibles Industry
Excellent oral and written communication skills.
Strong interpersonal, problem solving, customer service and relationship building abilities.
Strong organizational, editing and proof-reading skills.
Ability to handle multiple, high priority projects with keen attention to detail.
Ability to act as company representative and interface with internal and external parties at all levels.
Hands on, energetic and motivated self-starter.
Ability to travel on behalf of the company.
Knowledge of general video creation and editing.

Responsibilities

Strategize and implement marketing initiatives to support trading card releases for entertainment licenses such as DC, Halo, James Bond, etc.
Work closely with the events team to ensure key marketing objectives are being represented throughout various events and trade shows.
Develop and present new, creative ideas for campaigns, product launches, events, etc.
Work closely with brand managers, project managers, and legal team to secure necessary legal and licensor approvals for all marketing activations and materials.
Effectively manage a marketing coordinator and interns to execute and project manager teams delivering marketing materials, including social media posts, banners, videos, etc.
Negotiate and execute sponsorships with various licenses, sponsorships, collectors content hubs, advocates, and Certified Diamon Dealer Shops to bring brand awareness and support the marketing campaigns’ objectives.
Prioritize campaigns and product releases allocate and manage campaign budgets.
Develop and deliver campaign reports, evaluate ROI post campaigns and offer recommendations for improvement.
Research and work with social influencers, bloggers and reviewers.
Creates and maintains project flow timeline to ensure delivery of critical deadlines.
Creates promotional card packs with relevant marketing inserts.
Work with key distributors and stores to develop marketing programs to enhance the brand at the store level.