Marketing Manager

Goodwill SOLAC•Long Beach, CA

39d

About The Position

Under the direct supervision of the Sr Vice President, Sales, Ops, & Marketing, the Marketing Manager will assist with all aspects of the Marketing Department, including but not limited to: advertising, graphic design, social media, digital media, retail marketing, website management, analytics, collateral material development, and database management. The Marketing Manager also provides support for special events, donor relations, newsletter development, and internal and external communications. The Marketing Manager provides direct support and implements projects assigned by the Sr Vice President, Sales, Ops, & Marketing. The position manages Goodwill SOLAC’s print and digital advertising program; designs ads as well as designs retail marketing and collateral materials; manages and promotes Goodwill SOLAC’s social media presence; regularly updates the ThinkGood.org website; gathers and shares digital analytics; manages and archives marketing databases; and coordinates community outreach mailings. The Marketing Manager also provides support for special events, processing donations and disseminating donor thank you letters, newsletter development, and internal and external communications. Other duties include administrative support for all activities of the marketing department. This position requires the ability to work independently and as part of a team, exercise judgment and initiative, have a strong work ethic, manage multiple projects, and work within tight deadlines.

Requirements

BS/BA in Marketing, PR, Journalism, Communications or related field or equivalent work experience
Two (2) years’ proven experience as a Marketing Manager or similar role managing projects
Experience with public relations, community outreach, administration and database management
Experience managing social media accounts and executing social media campaigns
Excellent writing, editing and proofreading skills
Strong project management and organizational skills
Familiarity with marketing analytics tools and techniques
Strong email design and content creation skills
Ability to work independently and as part of a team
Ability to work under tight deadlines and prioritize multiple projects
Proficiency in Microsoft Office and desktop publishing software programs
Excellent communications skills
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google Adwords etc.)
Valid CA Driver’s License, being willing and able to produce valid registration upon demand
Understands and adheres to high-level confidentiality in all work-related information discussions and information sharing in all board meetings and by the senior leadership team.
Ability to tell a story, work with ideas and improve them to reach new and existing customers.
Active listening and the ability to understand the perspective of others. Strong written and verbal skills.
Evolving marketing landscape requires constantly evolving, embracing change with adaptability and flexibility.
Strong analytical skills, to interpret data, measure campaign performance, and identify areas for improvement.