Marketing Manager - LAVO Tampa

Tao Group Hospitality•Tampa, FL

About The Position

Tao Group Hospitality is hiring a Marketing Manager for LAVO Tampa, one of two dining destinations planned for Hotel Cala on Tampa’s waterfront in early 2027. The role executes annual marketing plans, strategies, and programs for assigned venues, contributing creatively, strategically, and analytically to marketing planning and execution. The Marketing Manager develops innovative concepts and brand partnerships, recommends advertising and marketing approaches, manages marketing budgets, and identifies ways to improve return on investment and venue revenue. The position oversees venue marketing across social media, websites, third-party listings, email, campaigns, promotions, events, public relations, and press activity. It works closely with venue leadership, the host hotel, internal marketing and design teams, sponsorship and media partners, vendors, and retained PR agencies. The role also manages day-to-day marketing operations, evaluates performance through KPI and earned-media reporting, and supports a collaborative, respectful work environment. The work takes place in a small-to-medium office and may also involve casino, nightclub, bar, lounge, or restaurant environments. Local travel within the United States is 5–25%. The role may require extended hours, irregular shifts, evenings, weekends, and holidays. The environment may have varying levels of noise, crowds, and smoke depending on guest volume.

Requirements

Bachelor’s degree in Marketing or a similar discipline.
Proof of eligibility to work in the United States.
At least 21 years of age.
Three to five years of restaurant- or hospitality-based venue marketing management experience, with a proven record of financial and creative marketing programming success.
Proficiency in Windows Microsoft Office, Word, WordPress, Facebook Business Manager, Google, and social media platforms including Facebook, Instagram, Twitter, Google My Business, YouTube, LinkedIn, and Pinterest.
Strong working knowledge of budget creation and implementation.
Working knowledge of social media, public relations, graphic arts, sponsorship, and sales departments.
Experience managing external PR agencies and working directly with editors, journalists, and media outlets, with a proven record of securing earned coverage.
Strong problem-solving skills.
Excellent written and verbal communication skills.
Ability to work under pressure and meet deadlines.
Ability to interact professionally and courteously with internal and external customers, managers, and coworkers, and to work effectively as part of a team.
Ability to maintain a high level of confidentiality.
Ability to handle a fast-paced, busy, and somewhat stressful environment.
Ability to read computer monitors and print legibly.
Ability to sit and/or stand for extended periods, move quickly through work, set the pace in the office, and push and lift up to 25 pounds.
Maintain a professional, neat, and well-groomed appearance in accordance with company standards.

Nice To Haves

Experience working in a high-volume restaurant in hospitality.
Proficiency with POS systems; Oracle knowledge is preferred.
Facebook Blueprint certification and various Google certifications.

Responsibilities

Manage social media strategy, planning, and tactics for assigned venues, including original content, content calendars, copywriting, and paid social advertising.
Maintain assigned venue websites with accurate, current information and relevant content.
Maintain third-party listings, including OpenTable, Yelp, TripAdvisor, and Google My Business.
Develop monthly e-newsletter content and original content for social media, websites, third-party sites, and in-venue activations.
Assist with creating and implementing marketing campaigns.
Attend and hold regular meetings with venue management and marketing teams to review plans, activations, and events.
Coordinate photography and videography shoots to produce marketing content.
Collaborate with hotel and resort marketing teams on joint promotions and packages, and communicate existing promotions for use through hotel marketing channels.
Assist in developing and executing annual business and strategic marketing plans to increase venue traffic and revenue.
Prepare monthly KPI reports for social and digital activities, analyze results, and recommend improvements.
Work with lifestyle and third-party companies to create offers and promotions that increase venue volume.
Monitor competitors’ programming and venue activities, follow marketing trends, and develop strategies to maintain a competitive advantage.
Conduct marketing research, present findings to management, and recommend ways to increase revenue.
Support brand strategy development and manage tactical execution; manage rebranding or repositioning and enforce brand standards.
Keep hotel departments and partners informed about venue events, promotions, menu changes, and other updates.
Manage and attend on-site marketing initiatives, including sponsorship activations, signage and communications, press initiatives, social content capture, staff relationship-building, and event pre-shifts.
Manage the marketing design process through project management programs in coordination with the design department.
Manage invoices and budgets to keep departments within approved budgets.
Work with sponsorship and media partners to maximize sponsorship capabilities, event activations, and added value.
Serve as the day-to-day lead for retained PR agencies, including onboarding, weekly status calls, approving pitch angles and media lists, and holding agencies accountable to KPIs, timelines, and budgets.
Partner with PR agencies on press strategies for openings, menu launches, seasonal programming, talent, and special events, and secure earned media coverage.
Manage press requests, media visits, influencer and tastemaker dinners, and on-site press activations in coordination with venue leadership; route messaging and spokesperson approvals through the SVP Marketing.
Track, report, and analyze monthly earned-media results, including placements, reach, share of voice, and sentiment, and repurpose coverage across social, web, and email.
Promote teamwork, performance, feedback, recognition, mutual respect, and employee satisfaction.
Maintain relationships with current vendors and complete additional tasks as assigned.