Marketing Manager

Vicente’s Supermarket • Brockton, MA

23h • Hybrid

About The Position

This is not a traditional marketing role. The Marketing Manager at Vicente's leads the Department of Revenue Growth — a team responsible for driving measurable sales and traffic increases across all locations. This person builds and owns the strategy, inherits an existing team — a Marketing Specialist and Marketing Coordinator — and is expected to elevate how they work, sharpen their output, and hold them accountable to results. They understand how a supermarket makes money, how ethnic and multicultural communities shop, and how to create the kind of in-store experience that earns word-of-mouth in a tight-knit community.

Requirements

• 4–7 years of marketing experience with a clear record of driving sales growth
• Retail experience — understands how a store floor drives revenue (grocery a plus, not required)
• Multicultural / ethnic market experience — understands nuance, not just demographics
• Bilingual: English + Portuguese, Spanish, or Haitian Creole
• Meta Ads Manager — paid social strategy, targeting, budget management
• Print and EDDM campaign management
• Team management — direct reports, vendor relationships, community partners
• Actively uses AI tools in their marketing work — not just awareness, real production use

Responsibilities

• Own weekly traffic and sales targets across all Vicente's locations
• Build and execute campaigns that directly move the needle — customer count, basket size, and loyalty program enrollment
• Own all messaging, metrics, and in-store activation for the loyalty program. Drive enrollment, manage weekly member communications (push/SMS), and monitor retention. This is the primary long-term revenue channel — treat it accordingly.
• Lead paid and organic campaigns across Meta, radio (Portuguese, Spanish, Haitian Creole), EDDM/print, and in-store.
• Own the in-store customer experience end to end — signage, product presentation, event activations, demos, seasonal displays, bundle programs, and cultural activations. The store is a sales channel. Treat every square foot as revenue opportunity
• Moves fast, hits deadlines, and owns outcomes. When something doesn't work, diagnoses it and adjusts — doesn't repeat it.
• Walks into an existing team and makes it better. Gives clear direction, sharp feedback, and holds the Specialist and Coordinator to a higher standard. Doesn't carry their work — multiplies it.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed