Finland Marketing Manager

Videoslots•Malta, MT

About The Position

The Finland Marketing Manager will be responsible for developing and executing Immense's go-to-market plan and driving growth in the Finnish market. This role requires a deep understanding of the local player landscape, regulatory requirements, and channel expertise to create compliant campaigns that attract and retain players, ultimately contributing to business expansion. The position involves strategic planning, performance monitoring, CRM support, content localization, and ensuring compliance with Finnish gambling laws.

Requirements

Native or fluent Finnish and fluent English.
3+ years in marketing in iGaming.
Knowledge of the Finnish consumer market and media landscape.
Analytical and comfortable with data.
Familiarity with BI tools.

Nice To Haves

Swedish is a plus.

Responsibilities

Build the Finland marketing strategy, from the pre-launch phase through the 1 July 2027 market opening and into steady-state growth.
Research the Finnish market, the competitors and what players prefer, and use it to shape positioning, product localisation and brand messaging.
Set acquisition KPIs and a budget plan with the CMO.
Plan and optimise paid media, partnership activity for Finland, working with the media, design, and CRM teams.
Find, negotiate with and manage local media, partners and agencies.
Monitor campaign performance and make data-led recommendations to improve spend efficiency.
Support the Finnish CRM strategy with the CRM team: lifecycle journeys, promotions and bonus mechanics, all within local rules.
Localise email and on-site communications so they read naturally to Finnish players.
Make sure all Finnish-facing content is accurate, suits the culture and matches the brand, including the website, landing pages, promotions, T&Cs and social media.
Review and QA Finnish translations and brief the creative teams.
Be updated on Finnish regulatory requirements, working with Legal and Compliance to keep every activity inside the new Gambling Act's marketing rules and licence conditions.
Build responsible-gambling messaging into campaigns and the player journey.
Produce regular market performance reports and present insights and recommendations.