Marketing Manager

Aveda Institute•St. Petersburg, FL

2d•Hybrid

About The Position

This position is responsible coordinating the day to day activities of the marketing functions that lead to completion of projects, tasks and initiatives. The position is responsible for execution, support and assistance to the Marketing department in all areas of the company business.

Requirements

BA/BS Degree in a business-related field preferred
3+ years’ experience in marketing, advertising, or retail environment
Proficiency with design softwares- InDesign, Illustrator or equivalent
Must be motived and able to work with minimal supervision
Desire to work in a fast-paced environment
Proficiency with WordPress
Ability to maintain confidentiality
Detail oriented and organized
Excellent verbal and written communication skills
Must have good follow-up skills
Be willing to assist all team members and able to prioritize workflow
Excellent computer skills with Excel, Word, PowerPoint and Outlook
Goal driven and proactive
Excellent customer service skills
Ability to travel as needed

Responsibilities

Create and manage Marketing Calendar to drive retail, admissions and service for all schools
Coordinate bi-monthly marketing meetings and be responsible for managing the timelines associated with all calendar events
Manage all marketing initiatives- planning, budgeting, execution, results
Drive and manage all social media strategy and content- organic and paid
Manage website via Wordpress
Develop promotions to drive retail and service sales
Own all communication between creative agency and internal operations team
Manage and respond to all Yelp and Google reviews
Create and schedule bi-weekly blog content to boost SEO and band recognition
Compile and distribute all marketing and retail reporting
Proficiency with Sales Force to generate reporting with Admissions and lead acquisition
Produce monthly recaps of all advertising initiatives
Generate weekly sales results and distribute amongst the schools with performance to goal and last year
Participate in all Aveda Marketing calls to understand and communicate upcoming retail initiatives
Drive admissions enrollments through social and PPC
Organize marketing and social update calls with field teams
Organize and track promotional events to gain new students
Execute tracking for High School Recruitment campaigns
Collaborate with management, internal teams and school Directors on marketing strategy
Special Projects as assigned
Work in accordance with the Aveda Mission Statement; adhere to company policies and procedure
Manage expenses within fiscal guidelines
Participate in team meetings