V100- Marketing Manager

Job Duck

19d•$1,700 - $2,000•Remote

About The Position

We are looking for a strategic and results-driven Marketing Manager who is passionate about creating measurable business growth through effective client acquisition initiatives. In this role, you will own and optimize the marketing-to-intake pipeline, ensuring every marketing effort contributes to qualified consultations, retained clients, and revenue growth. You will lead initiatives across digital marketing, local SEO, paid advertising, events, email nurture campaigns, and reputation management while using data to guide decisions and improve performance. This position is ideal for a proactive professional who enjoys taking ownership, converting insights into action, and building scalable marketing systems that drive meaningful results. If you thrive in a fast-paced environment and enjoy balancing creativity with analytics, this could be the perfect opportunity for you.

Requirements

3+ years of experience in lead generation, client acquisition, growth marketing, or revenue-focused marketing
Proven track record of generating measurable leads, consultations, sales opportunities, retained clients, or revenue growth
Experience managing digital marketing channels and reporting on business outcomes
Ability to analyze campaign performance and make data-driven recommendations
WordPress
Google Business Profile
Google Search Console
Google Analytics (GA4)
Google Tag Manager
SEMrush or Ahrefs
Screaming Frog
Google Ads
Local Service Ads (LSA)
Meta Ads Manager
Mailchimp, ActiveCampaign, Constant Contact, or Klaviyo
Podium, BirdEye, or similar reputation management software
CallRail or similar call tracking platform
CRM software and lead tracking platforms, including Actionstep or equivalent
Unbounce, Leadpages, or WordPress landing page builders
Eventbrite or similar event management platform
Canva or similar design software
Strategic marketing planning
Lead generation and client acquisition
Local SEO optimization
Website conversion optimization
Paid advertising management
Marketing analytics and reporting
Email marketing and lead nurturing
Campaign performance analysis
CRM and pipeline management
Workshop and webinar marketing
Data driven decision making
Strong written communication skills
Business and revenue focused mindset
Exceptional organizational abilities
Accountability and ownership
Analytical thinking
Problem solving skills
Adaptability and initiative
Collaboration and stakeholder management
Detail-oriented approach

Nice To Haves

Experience in legal services, financial services, healthcare, wealth management, or other trust based professional services industries
Experience promoting workshops, seminars, webinars, and educational events
Familiarity with CRM systems, marketing attribution, referral marketing, and client intake processes

Responsibilities

Build and maintain online review generation and reputation management processes
Evaluate marketing investments based on cost per lead, consultation, retained client, and return on investment
Create and coordinate client focused content for websites, email campaigns, workshops, and marketing initiatives
Analyze website traffic, search performance, and conversion data to identify growth opportunities
Maintain and optimize the company website to improve conversions and user engagement
Develop and execute campaigns that attract prospective clients across the firm's core service areas
Increase the number of qualified consultations generated through strategic marketing initiatives
Own and manage the full marketing to intake pipeline, ensuring marketing efforts contribute to qualified consultations, retained clients, and revenue growth
Prepare monthly marketing performance reports and client acquisition dashboards
Support referral marketing initiatives and relationship building efforts
Manage or oversee paid advertising efforts through Google Ads, Local Service Ads, Meta advertising platforms, and other acquisition channels
Develop and maintain lead nurture campaigns for prospects, former clients, referral partners, and event attendees
Execute local SEO strategies, including Google Business Profile optimization, content planning, and search visibility improvements
Measure and improve event performance based on registrations, attendance, consultations, retained clients, and generated revenue
Build and manage workshop and webinar programs, including event planning, registration, promotion, reminders, and follow up campaigns
Collaborate with intake teams to ensure consistent follow up, scheduling, and lead management processes
Track and analyze lead sources from initial engagement through consultation, client retention, and revenue generation
Maintain accurate tracking and marketing attribution systems to support informed business decisions
Monitor key performance indicators and recommend adjustments based on campaign performance data