Marketing Manager

Unify America

22d•$70,000 - $80,000•Remote

About The Position

We are seeking a creative and proactive multi-talented Marketing Manager to build and scale the Marketing function for Unify America’s Civic Gym program. The Marketing Manager role will help support the entire Marketing function, from top-of-funnel lead generation and content creation work to supporting retention and customer account growth. Alongside the Director of Marketing, this role will own a variety of digital marketing work, including blog and whitepaper creation, email marketing, webinar support, conference and press strategy, and more. We are looking for a Marketing generalist who is excited to wear a lot of hats, learn a lot, and help build a department – you will be joining a 1-person Marketing team. Your work will directly influence the growth and future of the department and the organization. This role will work closely with the entire organization, including our Partnerships team who is responsible for selling to new educators and campuses, as well as the Creative team and the organization’s President. This role will report to the Director of Marketing. We’re focused on building this program right, not optimizing for short-term numbers or goals. This Marketing Manager is a generalist who is responsible for building and executing work across the Marketing funnel: This role will support the growth of the Civic Gym program by executing, tracking, and scaling our organic digital marketing work to help more college educators and campuses adopt the program, alongside the Director of Marketing. A large portion of this role will focus on creating different Marketing content to meet educators and administrators where they’re at, including: gated content and blogs to bring in new leads, creating resources and content to help our current customers grow their usage on campuses, supporting our partnerships team with conference materials and webinar support, and email marketing strategy and creation. This role is about realistic creativity – we want someone to help us build a scalable, reliable Marketing program that extends across multiple marketing channels, including top of funnel and retention. As a nonprofit, we are often working on lean budgets and short timeframes, so a scrappy, flexible approach will be key. We are currently focused on organic and relationship-driven channels, though the right candidate will be open to exploring new channels as the program evolves. The ideal candidate is a Marketing generalist who thrives in creative, scalable thinking and tactical execution, and thrives in a small, startup environment. They will be the second Marketing hire – they should be excited by the flexibility to define the scope of their role and to hone many different skills.

Requirements

4+ years experience in a Growth or Content Marketing function with broad experience in other areas of Marketing
Impeccable copywriting and copyediting abilities
Experience with Hubspot or another email automation platform
Proven ability to launch and scale digital marketing campaigns and channels
Comfort with campaign analytics, including monitoring KPIs and managing tracking for each campaign channel
Excellent organizational and time-management skills; able to thrive in smaller, fast-paced organizations.
Believe in the importance of civil discourse and civic participation

Nice To Haves

Experience marketing in higher education a huge plus
Familiarity with Canva or other design software a plus

Responsibilities

Build and scale the Marketing function for Unify America’s Civic Gym program.
Support the entire Marketing function, from top-of-funnel lead generation and content creation to retention and customer account growth.
Own a variety of digital marketing work, including blog and whitepaper creation, email marketing, webinar support, conference and press strategy.
Execute, track, and scale organic digital marketing work to help more college educators and campuses adopt the program.
Create marketing content to meet educators and administrators where they’re at, including gated content and blogs for lead generation.
Develop resources and content to help current customers grow their usage on campuses.
Support the partnerships team with conference materials and webinar support.
Develop and execute email marketing strategy and creation.
Build a scalable, reliable Marketing program across multiple channels, including top of funnel and retention.
Explore new marketing channels as the program evolves.
Define the scope of their role and hone many different skills.
Act as a strategic partner to help build a marketing engine.
Proactively identify opportunities and execute marketing tasks.
Meticulously pay attention to detail and continuously improve campaigns.
Turn ideas into campaigns and own every part of the process.
Prioritize work, identify bottlenecks and tension points, and proactively identify issues.
Collaborate effectively while also being comfortable working independently.