TEMPORARY MARKETING MANAGER

The GEO Group•Boca Raton, FL

20h•Onsite

About The Position

The Marketing Manager develops and executes multi-channel strategic marketing plans that support business growth and retention. The role manages content across customer touch points, documents business processes, and provides sales support. It works cross-functionally with subject matter experts, operations staff, corporate executives and management, and other departments to implement marketing initiatives that drive demand, strengthen the Company’s reputation and market presence, and educate government agencies, legislators, and community stakeholders. The position develops marketing positioning and campaign strategies, leads campaigns from planning through execution, and supervises marketing personnel. It also creates and manages content for print, web, email, blogs, video, and social media; guides creative direction; analyzes customer insights and market information; works with email, web, and creative teams to improve campaigns; evaluates performance using KPIs and stakeholder feedback; supports partnership development teams and proposal processes; and collaborates on product launch campaigns. This is a temporary six-month contract position that is fully onsite, with no remote or hybrid opportunities. The work is performed in a typical office environment.

Requirements

Bachelor’s degree in marketing, communications, journalism, or a related field.
Seven years of experience in marketing communications, including strategic planning and business writing.
Two years of personnel management experience.
Excellent business writing and editing skills, including grammar, voice, flow, and storytelling.
Demonstrated project management and organizational skills, including the ability to meet deadlines, prioritize work, and manage concurrent projects.
Working knowledge of digital marketing channels, including SEO, email marketing, and social media.
Working knowledge of the print production process.
Ability to think strategically, creatively, and innovatively.
Effective oral, written, and visual communication skills.
Initiative in resolving issues and bringing clarity to ambiguous areas.
Ability to manage processes that drive quality, speed, and volume.
Excellent people and management skills for interacting with staff, colleagues, and cross-functional teams.
Proficiency with Microsoft Office Suite.
Clear vision at 20 inches or less and at 20 feet or more, ability to identify and distinguish colors, and ability to adjust focus.
Ability to lift up to 10 pounds to move boxes of marketing collateral and set up marketing displays.

Responsibilities

Develop positioning, identify target audiences, and conceptualize marketing campaigns while ensuring consistent communications and messaging across channels.
Lead marketing programs from start to finish, including campaign strategy, creative direction, and overall project management.
Supervise marketing personnel through day-to-day oversight, coaching, feedback, and direction, and ensure deliverables are completed on time and within budget.
Write and edit high-impact copy for print, web, email, blogs, video, and social media.
Manage content calendars for multiple business units and drive content creation for websites, social media, video, and email.
Develop creative briefs and guide creative direction for public-facing print, digital, and video communications.
Analyze customer insights, market analysis, and marketing best practices to develop effective strategies.
Partner with email, web, and creative team members to design, test, and improve marketing campaigns.
Evaluate projects using KPIs and stakeholder feedback to measure and improve results.
Maintain strong relationships with partnership development teams and stay informed about proposal development processes and status.
Collaborate with the Product Management team to develop product launch marketing campaigns.
Perform other duties as assigned.