Marketing Manager Hill Events Temporary

Nexstar Media Group•Dc, DC

3d•Hybrid

About The Position

As the Marketing Manager for The Hill Events Temporary, you will be integral in building and executing the strategy to recruit diverse, high-impact attendees—including Congressional staffers, state lawmakers, and industry leaders—for our events. You will be responsible for creating invitations, social campaigns, and partnerships that drive our messaging to key audiences. This role will report to the Director, Audience Acquisition for The Hill. Goals & Objectives: Organic Social Growth: Create and maintain social content calendars across the event portfolio and identify opportunities to expand The Hill Events’ social presence. Email Marketing & Lifecycle Campaigns: Build, execute, and optimize email campaigns across the event lifecycle—from launch and speaker announcements through registration conversion, reminders, and post-event engagement. Understand segmentation, deliverability, A/B testing, engagement metrics, and campaign optimization. Audience Database Development: Help build and maintain a sophisticated audience database segmented by industry, seniority, policy interest, geography, engagement history, and event attendance. Develop strategies to continuously grow, clean, enrich, and activate the database for future events. Audience Intelligence & Targeting: Translate event topics into clearly defined target audiences and identify the organizations, industries, policymakers, congressional offices, associations, executives, and other communities most relevant to each program.

Requirements

Degree in Marketing, Communications, or Political Science
2+ years working in audience acquisition and social media campaign building
Comfortable engaging with senior leadership, internally as well as externally

Nice To Haves

Create and maintain social content calendars across the event portfolio and identify opportunities to expand The Hill Events’ social presence.
Build, execute, and optimize email campaigns across the event lifecycle—from launch and speaker announcements through registration conversion, reminders, and post-event engagement. Understand segmentation, deliverability, A/B testing, engagement metrics, and campaign optimization.
Help build and maintain a sophisticated audience database segmented by industry, seniority, policy interest, geography, engagement history, and event attendance. Develop strategies to continuously grow, clean, enrich, and activate the database for future events.
Translate event topics into clearly defined target audiences and identify the organizations, industries, policymakers, congressional offices, associations, executives, and other communities most relevant to each program.

Responsibilities

Design and execute multi-channel marketing campaigns that highlight the unique value of The Hill’s events
Utilize various strategies to identify and reach key demographics, ensuring our events are well-attended by sophisticated attendees
Engage with informal networks and professional circles to build grassroots interest and long-term loyalty
Work closely with high-level sponsors to align audience acquisition goals with broader organizational missions
Manage social media outreach and post-event highlights to strengthen community around The Hill and its events
Ability to use event platforms as well as 1:1 strategies to garner high-level attendees, and manage on-site check in process