MARKETING MANAGER

Cascade Residential Servi•Tampa, FL

19d•Remote

About The Position

We are looking for an experienced Marketing Manager to lead our existing customer marketing efforts. This role is focused on building strong, lasting relationships with our current customers through thoughtful communication, retention strategies, and programs that reward loyalty. You'll be responsible for our membership marketing, customer communications, and engagement initiatives — working to ensure customers continue to choose us for their home service needs. Some travel may be required (visiting the businesses).

Requirements

3–5 years of marketing experience with a focus on customer or retention marketing
Hands-on experience with email marketing platforms; direct experience with ServiceTitan Marketing Pro strongly preferred
Background in the home services industry (HVAC, plumbing, electrical, or similar) is a significant plus
Solid experience managing email campaigns end-to-end — strategy, copywriting, deployment, and reporting
Comfortable working with data and translating performance metrics into actionable next steps
Strong written communication skills with an ability to craft clear, customer-friendly messaging
Well-organized with the ability to manage multiple campaigns and priorities at once
Works well cross-functionally with operations, sales, and leadership
College Degree

Nice To Haves

direct experience with ServiceTitan Marketing Pro
Background in the home services industry (HVAC, plumbing, electrical, or similar)

Responsibilities

Develop and execute an existing customer marketing strategy aimed at increasing retention, repeat bookings, and lifetime value
Own the customer lifecycle from post-purchase onboarding through long-term retention, identifying opportunities to improve engagement at key touchpoints
Monitor churn indicators and deploy re-engagement campaigns to recover lapsed customers
Plan, build, and deploy email marketing campaigns using ServiceTitan Marketing Pro, including segmentation, automation workflows, and A/B testing
Manage a consistent email calendar covering seasonal promotions, membership renewals, service reminders, and customer events
Analyze campaign performance (open rates, click-throughs, conversions) and optimize based on results
Lead marketing efforts to promote and grow our membership(maintenance plan)programs
Develop clear, compelling messaging that communicates the value of membership and supports renewals and upgrades
Partner with operations to ensure membership offerings are well-represented across customer communications
Plan and promote customer appreciation events, seasonal promotions, and community engagement initiatives
Develop pre- and post-event marketing to support attendance and follow-through
Work closely with field teamsandcustomer service to ensure marketing reflects the actual customer experience
Support leadership on customer satisfaction initiatives and feedback programs
Coordinate with outside vendors or agencies on creative and campaign execution as needed
Track and report on key retention and engagement metrics, including membership growth, email performance, repeat booking rates, and customer satisfaction
Use data to identify trends and make recommendations for ongoing improvements