Marketing Manager

Newfire Global Partners•Boston, MA

12d•$90,000 - $100,000•Remote

About The Position

Newfire Global Partners is a leading technology firm that specializes in building transformative software solutions for some of the world’s most innovative companies. With a presence across four continents, Newfire Global brings deep expertise in digital healthcare, AI-driven analytics, and enterprise technology. The firm’s track record of delivering scalable, high-impact solutions has made it a trusted partner for organizations seeking to drive meaningful change through technology. We are passionate about the purpose-driven mission to help improve the quality of care for patients and are building a collaborative, innovative, and inclusive culture. We are a fully funded company founded by serial entrepreneurs with a stable client base. Newfire Global Partners, a leader in developing disruptive healthcare technology, collaborates with Fortune 500 companies and start-ups to drive transformation. Newfire Global Partners is looking for a Marketing Manager who will serve as the operational and creative backbone of the marketing team, ensuring all content, campaigns, and brand outputs are delivered on time, on brand, and with a consistently high standard of quality. This is a commercially-minded role. Campaigns, assets and thought leadership initiatives are expected to move qualified prospects toward conversation, opportunity and booked revenue. This role bridges strategy and execution, supervising day-to-day team output while driving thought leadership initiatives that position Newfire as a credible authority across the high-impact industries we serve.

Requirements

4-6 years of marketing experience, with at least 2 years in a team lead, senior, or supervisory capacity, ideally within a marketing agency or embedded client services environment.
A demonstrated track record of running campaigns that generate qualified leads and measurable pipeline.
Demonstrated experience managing content production workflows and overseeing creative output across multiple campaigns tied to bookings goals.
Strong content instincts with the ability to review and refine AI-generated copy, social assets and multimedia content for accuracy and impact.
Hands-on experience with social media strategy, including platform-specific content planning, scheduling and performance analysis.
Familiarity with thought leadership development, including identifying trending topics, coordinating with subject matter experts and guiding long-form content from concept to publication, with a clear line of sight to how those assets create demand.
Comfort working alongside sales, understanding the buyer's journey, and building content and campaigns that support prospects from first touch through closed business.
Fluency with funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution, etc.) and the ability to use them to prioritize resources.
Strong project management skills with the ability to manage timelines and communicate proactively across teams.
Collaborative communicator who can bridge gaps between creative and digital initiatives without losing momentum.

Nice To Haves

Experience marketing within the healthcare, health tech or enterprise software industries.
Familiarity with account-based marketing (ABM) programs targeting enterprise buyers.
Experience supporting sales enablement efforts.
Familiarity with AI-powered content and design tools such as Jasper, Canva AI, or Invideo.

Responsibilities

Supervise the day-to-day creative and content output of the Newfire marketing team, reviewing AI-generated assets and ensuring all deliverables meet brand standards before distribution.
Partner with the Digital Marketing Manager to ensure campaigns are built to generate qualified leads, feed nurture programs, and convert interest into sales conversations.
Drive the thought leadership pipeline by identifying timely industry topics, coordinating interviews with subject matter experts and guiding the development of high-value content assets.
Own social media strategy and execution for Newfire, developing platform-specific content plans that grow audience engagement and reinforce brand positioning.
Act as the connective layer between the marketing team, ensuring information flows clearly and priorities remain aligned.
Serve as a key editorial checkpoint for campaign assets, reviewing content for tone, brand voice, accuracy and audience relevance before final approval.
Track content and campaign engagement metrics, surfacing insights to the Sr. Director of Marketing and recommending adjustments to improve performance over time.