Marketing Manager

Caterpillar•Chicago, IL

39d•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Requirements

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Bachelor’s degree (MBA preferred).

Nice To Haves

Extensive experience with paid media marketing execution
Supervisory, paid media agency management
Multi-channel paid media tactics (eCommerce focused preferred)
Multi-country marketing plans (eCommerce focused preferred)
Paid media collaboration plans with distributors / dealers
Paid media execution experience with a Fortune 500 company

Responsibilities

Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
Manages a significant paid media budget while achieving world-class ROAS and conversion rates
Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
Overseeing research of multiple requests from business development leaders across the country.
Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support