Marketing Manager

Carolina Theatre of Durham•Durham, NC

53d•$65,000 - $65,000•Onsite

About The Position

The historic Carolina Theatre of Durham is looking for a Marketing Manager to join its marketing team. We strongly value a diversity of people and experiences and encourage candidates from all backgrounds to apply. Join a vibrant team dedicated to the performing arts and the theater's role in the community. As a small nonprofit organization, we offer many opportunities to get involved and learn about all aspects of this historic venue and its operations. You will play an important role in the evolution of our 100-year-old home, helping build the systems, processes, and team structure that enable the marketing department to execute high-performing campaigns and achieve organizational sales goals. Reporting to the Senior Director of Marketing, the Marketing Manager serves as the department's operational leader, overseeing marketing workflows, campaign execution, quality control, reporting systems, and day-to-day staff management. This position directly supervises the Digital Content Specialist and Marketing Associate. If you want to be a part of an organization committed to driving the cultural, educational, and economic vitality of the Triangle, this might be the job for you. About the Carolina Theatre of Durham Carolina Theatre of Durham, Inc. is a 501(c)(3) nonprofit organization that manages the City-owned Carolina Theatre complex, including the 1,100-seat historic Fletcher Hall and two cinemas which screen independent films, as well as festivals and retrospectives, 365 days per year and up to 3,500 screenings per year. The organization presents more than 75 performances by national touring stars per year in Fletcher Hall and provides more than 35 educational performances for more than 15,000 school children from 12 counties in our Arts Discovery Educational series. Fletcher Hall is also home to several performing arts resident companies and hosts a variety of non-profit and commercial community events throughout the year. The theater supports a number of events designed to ensure the whole community can experience arts programming, including free offerings such as sensory-friendly and family programs. The theater will be celebrating a century in downtown Durham in 2026. Our Values As a City-owned, nonprofit-run facility, we believe that our entire community should be welcomed and celebrated here. We are committed to designing all our work, programs, and policies to ensure that all voices are heard and valued, and that each is respected and included. Our staff, volunteers, vendors, partners, and guests come from every imaginable walk of life. Diversity, equity, and access for all are the focus we also expect from all with whom we work, contract, or partner. JOB SUMMARY: The Marketing Manager is responsible for overseeing the day-to-day operations of the Marketing Department and ensuring the successful execution of marketing campaigns that support audience growth, ticket sales, membership, fundraising, and other organizational goals across the Carolina Theatre's diverse portfolio of programs and initiatives. Working closely with the Senior Director of Marketing, this position manages departmental workflows, campaign timelines, quality assurance processes, reporting infrastructure, and staff performance. The Marketing Manager directly supervises the Digital Content Specialist and Marketing Associate and serves as the primary operational leader for the department's daily activities. The Marketing Manager helps ensure projects are completed accurately, on time, and in alignment with organizational goals and brand standards.

Requirements

Bachelor's degree in Marketing, Communications, Arts Administration, or related field, or equivalent professional experience.
Minimum of 3-5 years of professional marketing experience.
Minimum of 1-2 years of supervisory, team leadership, or project management experience.
Experience managing multiple projects and deadlines simultaneously.
Strong organizational and workflow management skills.
Excellent written and verbal communication skills.
Experience using marketing platforms, project management systems, and reporting tools.
Exceptional attention to detail and commitment to quality control.
Strong leadership, coaching, and interpersonal skills.
Ability to manage competing priorities in a fast-paced environment.
Ability to think strategically while maintaining operational focus.
Strong analytical and problem-solving abilities.
Ability to work collaboratively across departments.

Nice To Haves

Experience working in nonprofit arts, entertainment, cultural, or event-based organizations.
Experience supervising creative and marketing staff.
Experience with email marketing platforms, CRM systems, website content management systems, and digital advertising platforms.
Experience developing reporting dashboards and operational processes.
Knowledge of performing arts, film, nonprofit fundraising, or live event marketing.
Familiarity with audience development and patron engagement strategies.

Responsibilities

Manage day-to-day operations of the Marketing Department.
Maintain and oversee departmental marketing calendars and production schedules.
Ensure campaign timelines, deadlines, and deliverables are met.
Coordinate project workflow across multiple programs and stakeholders.
Monitor departmental capacity and prioritize projects as needed.
Support the development and documentation of marketing procedures and best practices.
Serve as the first-level reviewer for marketing materials, including email campaigns, website updates, digital advertising assets, print collateral, and promotional content.
Maintain quality assurance procedures and approval processes.
Ensure brand consistency across all marketing channels.
Identify operational risks and implement solutions to improve accuracy and efficiency.
Assist in the execution of marketing campaigns when needed.
Provide direct day-to-day supervision of marketing staff.
Monitor workload distribution and project completion.
Coach staff on marketing standards, processes, and performance expectations.
Conduct regular check-ins and support professional development.
Foster a collaborative and accountable team culture.
Maintain marketing reporting systems and dashboards.
Coordinate the collection and organization of campaign performance data.
Prepare monthly and quarterly marketing reports.
Monitor key performance indicators across email marketing, digital advertising, website traffic, audience engagement, and campaign performance to support ticket sales, membership growth, fundraising, and other organizational goals.
Support data-driven decision making through reporting and analysis.
Work closely with programming, development, education, ticketing, operations, and executive leadership teams.
Coordinate marketing project requests and ensure organizational priorities are reflected in departmental planning.
Serve as a point of contact for internal stakeholders regarding project status and timelines.
Other duties as assigned.