Marketing Manager

Pegasus Residential•Alpharetta, GA

5d•$80,000•Hybrid

About The Position

Pegasus Residential is a fast-growing, Atlanta-based property management company with a strong Southeastern presence. Our company culture is a little different than most. We love to have fun, play hard and work even harder. Our offices are exciting, fast-paced and we expect only the best. We are not for everyone; in fact we are only right for a very few…are you one of the few?

Requirements

Property management experience required
Self-directed and proactive, work independently with broad guidelines
Build teamwork and cooperation among individuals and departments
Demonstrate effective communication skills by listening effectively, transmitting accurate information and actively seeking feedback
Demonstrate excellent organizational skills with the ability to prioritize and work effectively on multiple tasks in a fast-paced, demanding environment.
Has a creative mindset. Thinks outside the box in marketing/sales ideas based on the needs of the specific community.
Highly motivated individual
Flexible in travel and long-term assignments based on the needs of the company and community.
Be attentive to detail and adherence to company standards
Meet deadlines
Advanced technical skills (Microsoft Excel, Power Point, Office, and Word).
Ability to use general office equipment such as telephone, fax machine, printer and copier.

Nice To Haves

Minimum of 2 years experience as a marketing manager in multifamily (preferred)

Responsibilities

Work with agencies to assist in the creation of social media campaigns and calls-to-action that drive target renters to property sites and generate leads and interaction.
Stay ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub for employee recruiting along with the recruiting department.
Implement Social Media SEO tactics aligned with our properties’ keyword and SEO strategies.
Conduct competitive analysis studies on competitors.
Prepare work to be accomplished by gathering information and materials from community managers, regional managers, client and Marketing VP.
Plan concept for future marketing themes.
Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
Obtain approval of concept and pricing by submitting rough layout for approval to VP or regional manager.
Prepare final layout of finished copy and art.
Complete projects by coordinating with outside agencies, art services, printers, etc.
Contribute to team effort by participating in and helping create team functions and events.
Work with New Business Development team to prepare for presentations.
Set up new properties in the Pegasus CRM program and apply tracking to advertising sources for each property.
Analyze the success of ad campaigns with the Pegasus CRM program.
Make suggestions of advertising channels and spend to community manager, regional manager, client and vice president.
Create content for property ad syndication to all ILS channels.
Create content for new community websites through web provider.
Analyze SEO/ SEM campaigns.
Analyze Google Analytics for campaign success.
Meet with ownership groups to interpret advertising effectiveness.
Work with marketing/ operations team to research new products and procedures for implementation.