Marketing Manager

Pegasus ResidentialAlpharetta, GA
$80,000Hybrid

About The Position

Pegasus Residential is a fast-growing, Atlanta-based property management company with a strong Southeastern presence. Our company culture is a little different than most. We love to have fun, play hard and work even harder. Our offices are exciting, fast-paced and we expect only the best. We are not for everyone; in fact we are only right for a very few…are you one of the few?

Requirements

  • Property management experience required
  • Self-directed and proactive, work independently with broad guidelines
  • Build teamwork and cooperation among individuals and departments
  • Demonstrate effective communication skills by listening effectively, transmitting accurate information and actively seeking feedback
  • Demonstrate excellent organizational skills with the ability to prioritize and work effectively on multiple tasks in a fast-paced, demanding environment.
  • Has a creative mindset. Thinks outside the box in marketing/sales ideas based on the needs of the specific community.
  • Highly motivated individual
  • Flexible in travel and long-term assignments based on the needs of the company and community.
  • Be attentive to detail and adherence to company standards
  • Meet deadlines
  • Advanced technical skills (Microsoft Excel, Power Point, Office, and Word).
  • Ability to use general office equipment such as telephone, fax machine, printer and copier.

Nice To Haves

  • Minimum of 2 years experience as a marketing manager in multifamily (preferred)

Responsibilities

  • Work with agencies to assist in the creation of social media campaigns and calls-to-action that drive target renters to property sites and generate leads and interaction.
  • Stay ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub for employee recruiting along with the recruiting department.
  • Implement Social Media SEO tactics aligned with our properties’ keyword and SEO strategies.
  • Conduct competitive analysis studies on competitors.
  • Prepare work to be accomplished by gathering information and materials from community managers, regional managers, client and Marketing VP.
  • Plan concept for future marketing themes.
  • Illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
  • Obtain approval of concept and pricing by submitting rough layout for approval to VP or regional manager.
  • Prepare final layout of finished copy and art.
  • Complete projects by coordinating with outside agencies, art services, printers, etc.
  • Contribute to team effort by participating in and helping create team functions and events.
  • Work with New Business Development team to prepare for presentations.
  • Set up new properties in the Pegasus CRM program and apply tracking to advertising sources for each property.
  • Analyze the success of ad campaigns with the Pegasus CRM program.
  • Make suggestions of advertising channels and spend to community manager, regional manager, client and vice president.
  • Create content for property ad syndication to all ILS channels.
  • Create content for new community websites through web provider.
  • Analyze SEO/ SEM campaigns.
  • Analyze Google Analytics for campaign success.
  • Meet with ownership groups to interpret advertising effectiveness.
  • Work with marketing/ operations team to research new products and procedures for implementation.

Benefits

  • Upward mobility and true career growth
  • 15 days of PTO
  • 14 Paid Holidays
  • 100% Paid Medical Benefits for Employee
  • 401k with company match
  • Excellent culture to thrive in a best in class environment
  • Career growth, development, chance to lead and move up
  • Supportive leadership and teams
  • $1000-$1500 employee referral bonus
  • Flexible work schedule (2 days in office, 3 days remote)
  • Pay $80,000 + bonus
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