Marketing Manager

ASM Global•Winston-Salem, NC

About The Position

The Marketing Manager will be responsible for developing, executing, and optimizing omnichannel marketing campaigns across various channels including email, social media, digital advertising, paid media, and in-venue promotions. This role will also lead event marketing efforts to boost ticket sales and attendance, monitor sales performance to adjust strategies, and manage digital and social content creation. The position requires supporting revenue initiatives, executing email campaigns with targeted audiences, tracking key performance indicators (KPIs), and reporting on campaign effectiveness. Additionally, the Marketing Manager will support public relations efforts, coordinate media needs during events, and serve as a liaison between venue departments and corporate marketing, while managing timelines and campaign deliverables.

Requirements

Knowledge of market preferred.
Proficiency in Adobe Creative Suite, Canva, and marketing platforms
Strong understanding of social media and email marketing
Strong communication and organizational skills.
Ability to manage multiple projects in a fast-paced environment.
Collaborative, detail-oriented, and adaptable.
AI and technology-forward

Responsibilities

Develop, execute, and optimize omnichannel marketing campaigns (email, social, digital, paid media, in-venue).
Lead event marketing efforts to drive ticket sales and attendance.
Monitor ticket sales and adjust marketing strategies accordingly.
Create and manage digital and social content, graphics, and materials.
Maintain website, social channels, and content assets.
Support revenue initiatives including premium seating and private events.
Execute email campaigns and audience targeting strategies.
Track KPIs and report campaign performance.
Support PR efforts and coordinate media needs during events.
Act as liaison between venue departments and corporate marketing.
Manage timelines, calendars, and campaign deliverables.