Marketing Manager

Vanguard Dealer Services•Fairfield, NJ

6d•Onsite

About The Position

Spectrum Automotive Holdings believes in the power of strong alliances. We partner with dealerships to improve people, process, and performance. With over 20 years of experience, Vanguard Dealer Services is very familiar with the daily challenges of a dealership in today’s rapidly changing and growing marketplace. Using integrity as our cornerstone, we only offer products and services that provide maximum profitability for our customers. Vanguard Dealer Services is committed to helping our clients create a menu of products and services that serves their needs, resulting in unwavering support and maximum impact. Principal Purpose of Position Dynamic and intuitive marketing strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in strategic planning, branding, product development, and driving engagement. Adept in online and traditional marketing, and highly skilled in visual communications. The Marketing Manager is responsible for driving the success of products, services and brand promise in the marketplace.

Requirements

3 - 6 years of professional marketing experience
Prior experience working with sophisticated direct mail programs, and direct marketing agencies is a plus
Skilled in direct-response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications, and direct mail
Intuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words that describe you
Strong communication and presentation skills
Ability to communicate with all levels of an organization comfortably
Ability to manage multiple projects with varying priority at one time – to deliver results on time and under budget
Experience working closely with a sales organization with a strong affinity for sales team success.
Experienced with a CRM (ie. Hubspot, Salesforce, Spiro), web-conferencing tools, expert-level proficiency with Adobe Professional Suite, Microsoft Word, PowerPoint, and Excel
Bachelor’s degree or equivalent professional experience
Ability to travel approximately 30% to attend and support tradeshows and industry events.
Prior tradeshow experience is required.

Nice To Haves

Creative thinker; excellent listener and communicator

Responsibilities

Be responsible for creating original marketing pieces using the Adobe Creative suite, Microsoft 365 platform and website CMS systems, as well as giving creative direction to 3rd Party agencies to execute campaign initiatives.
Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs.
Provide feedback into product development and service offers and participate in their development; collaborate to create, launch, and track performance of product and service offerings in our markets.
Develop, establish, and maintain marketing strategies to meet organizational objectives.
Demonstrate effective management of the marketing, advertising and promotional activities of the organization.
Execute online and offline marketing initiatives; integrating online and new media, email, print, direct mail, social media, company websites; SEM/SEO strategy development, brand awareness, analytics, and drip marketing initiatives. The ability to speak to how these channels work together is critical.
Articulate product and service offerings, key benefits, and messages for use by sales and marketing.
Work with consulting and sales teams to cultivate products and services; identify client success stories and create appropriate case studies and collateral.
Create compelling marketing campaigns using strategies we encourage our clients to showcase our abilities to produce results (leads).
Drive campaign management for client acquisition programs across multiple channels
Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
Create and implement press releases, contributed articles, presentations, thought leadership, events, and conferences.
Internal reporting and other duties as assigned.
Lead cross-team marketing efforts.
Create effective, compelling positioning, messaging, and sales tools.
Stay abreast of market trends to drive topics for thought leadership and whitepaper strategies.
Create sales-ready tools, including market-facing presentation content to be used by sales to highlight benefits of our services to our clients.
Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition and sales revenue.
Responsible for all aspects of projects, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking/monitoring procedures.
Establish and articulate project scope, strategy, and objectives to internal clients, production team, and key leadership.
Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to finished product and execution.
Understand the products and services offerings and approach of key competitors; communicate products and services differentiation to sales and provide input to senior leadership.
Conduct various interviews, including win/loss and post-engagement client interviews/surveys to identify trends and make recommendations to senior leadership.
Conduct marketing surveys on current and new service concepts.