Marketing Manager

Ground Up International•New York, NY

11d•$90,000 - $95,000•Onsite

About The Position

Ground Up is seeking a strategic and highly organized Marketing Manager to lead marketing strategy, campaign management, and brand storytelling across our brand portfolio. This is a people-management role: the Marketing Manager will oversee a Senior Marketing Coordinator and a Social Media Coordinator, setting direction and building process across the team. The ideal candidate has 4+ years of marketing experience leading campaigns from concept through execution, a strong strategic and creative eye for brand storytelling, and the confidence to present ideas and take initiative without close direction. Industry background is flexible, though experience at a fashion, footwear, or other creative/lifestyle brand is a plus. This role is about strategy, planning, and leadership — hands-on content creation experience is not required.

Requirements

4+ years of marketing experience, with a track record of leading campaigns from start to finish.
Strong marketing strategy skills, with the ability to translate brand storytelling into cohesive campaigns.
Experience managing or mentoring direct reports.
Strong organizational skills and the ability to manage multiple priorities and processes at once.
Strategic, long-term planning mindset with the ability to build roadmaps, not just execute short-term tasks.
Excellent presentation skills and comfort presenting ideas to leadership and cross-functional teams.
Demonstrated initiative — a self-starter who identifies opportunities without waiting for direction.
Strong creative eye and instinct for brand aesthetics.
Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Nice To Haves

Experience at a fashion, footwear, or other creative/lifestyle brand.
Experience with licensed brands, licensor approvals, or multi-brand portfolios.
Experience managing press or communications strategy.
Experience managing agencies or external partners.
Data-driven mindset with experience using insights to guide strategy.

Responsibilities

Develop long-term marketing plans and roadmaps that align with broader business goals, bringing fresh thinking to the team.
Lead marketing campaigns from concept through execution across digital, retail, wholesale, and social channels, partnering with content and creative teams to bring ideas to life.
Build and lead the marketing processes that keep campaigns, approvals, and cross-functional work moving efficiently.
Maintain brand consistency across all marketing touchpoints and communications.
Develop compelling brand narratives and creative direction that resonate with our audience, bringing a strong creative eye to every execution.
Manage the approval process for licensed brand marketing materials, ensuring alignment with licensor guidelines and internal standards.
Own relationships with external partners, agencies, and vendors supporting marketing initiatives.
Set the strategic direction for press and communications, ensuring consistent, on-brand messaging.
Define the content strategy and direction for the brand, guiding the Social Media Coordinator on execution (hands-on content creation is not required for this role).
Manage and develop a team of two direct reports — a Senior Marketing Coordinator and a Social Media Coordinator — providing mentorship, feedback, and support for their growth.
Partner with sales, product development, e-commerce, and licensing teams to support business goals and ensure marketing initiatives are well integrated.