Marketing Manager

HXP•Salt Lake City, UT

8d•Hybrid

About The Position

Humanitarian Experience (HXP) is seeking a strategic, creative, and highly organized Marketing Manager to lead its marketing efforts. The marketing team is responsible for driving awareness, trust, and excitement around the HXP brand by overseeing brand messaging, campaign strategy, content development, and growth. This role requires an individual who can authentically represent HXP's mission and values, translating them into compelling narratives and experiences for Builders, Parents, and vendors. The ideal candidate is both a strategist and a doer, capable of developing marketing plans, writing copy, managing projects, and collaborating across teams, ensuring all touchpoints align with HXP's identity.

Requirements

Experience in marketing, brand management, digital marketing, communications, or a related field.
Marketing/Advertising degree required.
Strong writing and editing skills with the ability to adapt tone for different audiences and platforms.
Demonstrated experience managing campaigns from strategy through execution.
Experience with email marketing platforms, social media management, website content management, and basic performance reporting.
Strong project management skills and the ability to juggle multiple priorities in a fast-paced environment.
Ability to think strategically while also being willing to execute the day-to-day work.
Highly collaborative, detail-oriented, and proactive.
Passion for mission-driven work and an ability to communicate purpose with clarity and authenticity.

Responsibilities

Own and protect the HXP brand voice, ensuring consistency across all marketing channels and materials.
Translate HXP’s mission, values, and unique program model into compelling campaigns and storytelling.
Maintain high standards for tone, visual consistency, and message clarity across all public-facing content.
Oversee creation of marketing content across email, social media, website, print, video, and other digital platforms.
Build and execute marketing campaigns to support recruitment, enrollment, and retention goals.
Identify opportunities to tell meaningful stories that showcase the impact of HXP, the experiences of Builders, and the mission behind the work.
Create seasonal and annual campaign calendars aligned with organizational priorities and trip cycles.
Collaborate with internal teams to support launches, major announcements, trip promotion, deadlines, and special initiatives.
Manage marketing timelines, creative requests, approvals, and production schedules.
Track campaign performance and use data to improve future strategy and decision-making.
Write and edit compelling copy for landing pages, email campaigns, advertisements, social captions, and promotional materials.
Manage the content calendar and ensure content is timely, engaging, and aligned with the HXP customer journey.
Stay informed on digital marketing trends, youth/parent audience behavior, and best practices relevant to HXP’s market.
Coordinate with designers, photographers, videographers, freelancers, or external partners as needed.
Monitor key marketing metrics, use data and audience insights to recommend improvements to messaging, content, and channel strategy.