Marketing Manager

Quovis, Inc.Mount Pleasant, WI
Onsite

About The Position

This is a rare opportunity to join a beloved, fourth-generation family-owned food manufacturing company with deep roots, an authentic culture, and serious growth momentum. With multiple facilities across the greater Racine & Milwaukee area, this organization produces iconic goods at scale and delivers products through wholesale, retail storefronts, and a rapidly growing e-commerce channel. The right leader will step into a newly created, highly visible role, reporting directly to a marketing and e-commerce leader who is collaborative, data-driven, and hands-on across every part of the business. This is a builder's role — you'll serve as the day-to-day brand owner, translating strategy into disciplined, on-brand execution while mentoring a marketing associate and building the calendars, workflows, and programs the function needs to scale. The brand carries a premium, heritage-driven positioning rooted in authenticity and craftsmanship, and every campaign, email, and piece of content should protect and elevate that story. This role requires a genuine blend of strategic thinking and hands-on execution — someone who can roll up their sleeves and build from the ground up, not just delegate. If you're pragmatic, driven by data, comfortable working across every function of a fast-growing, family-owned business, and excited to bring structure to a marketing function without slowing it down, this opportunity will feel like home.

Requirements

  • Genuine blend of strategic thinking and hands-on execution
  • Pragmatic
  • Driven by data
  • Comfortable working across every function of a fast-growing, family-owned business
  • Excited to bring structure to a marketing function without slowing it down

Responsibilities

  • Own and evolve brand guidelines, voice, visual identity, and storytelling frameworks, serving as steward of the brand's heritage and premium positioning
  • Partner with marketing leadership to shape long-term brand and channel strategy, and evaluate new product, partnership, and channel opportunities through a brand-equity lens
  • Lead the budgeting, planning, and execution of integrated marketing campaigns across ecommerce, retail, wholesale, and seasonal programs
  • Own marketing calendars and go-to-market plans for product launches, limited editions, holidays, and promotions
  • Oversee PR, email, digital, social, content, and catalog strategies, ensuring cohesive and consistent execution across every touchpoint
  • Collaborate cross-functionally with ecommerce, retail, operations, and customer experience teams to align messaging and timing
  • Directly manage, coach, and develop a marketing associate, setting clear priorities, expectations, and growth plans
  • Manage external partners and vendors, including PR, SEO, advertising, and photography
  • Establish efficient workflows, processes, and standards that allow the marketing function to scale without sacrificing brand quality
  • Provide creative direction and final review for brand assets, including email campaigns, website and ecommerce content, social media, catalogs, packaging, and in-store marketing
  • Partner with leadership to define success metrics and KPIs, analyzing campaign performance and customer insights to inform future strategy
  • Manage marketing initiatives with a test-and-learn mindset while protecting long-term brand integrity
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