Marketing Manager

AutoSavvy•Woods Cross, UT

22d•Onsite

About The Position

As Marketing Manager, you'll own and execute integrated marketing initiatives that drive traffic, generate leads, strengthen brand awareness, and increase vehicle sales. AutoSavvy is seeking someone who combines creativity with analytical thinking and can confidently manage both strategy and execution. You should have proven experience developing and executing successful multi-channel marketing campaigns, a strong understanding of digital marketing, paid advertising, SEO, social media, email marketing, and customer acquisition. Experience managing advertising budgets and measuring ROI, excellent project management and organizational skills, strong analytical skills with the ability to interpret data and make informed marketing decisions, outstanding written and verbal communication skills, and the ability to thrive in a fast-paced, high-growth environment are essential. A collaborative leadership style with the confidence to work cross-functionally and strong creative problem-solving abilities with high attention to detail and commitment to execution are also key.

Requirements

Proven experience developing and executing successful multi-channel marketing campaigns
Strong understanding of digital marketing, paid advertising, SEO, social media, email marketing, and customer acquisition
Experience managing advertising budgets and measuring ROI
Excellent project management and organizational skills
Strong analytical skills with the ability to interpret data and make informed marketing decisions
Outstanding written and verbal communication skills
Ability to thrive in a fast-paced, high-growth environment
A collaborative leadership style with the confidence to work cross-functionally
Strong creative problem-solving abilities
High attention to detail and commitment to execution
Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field
5+ years of progressive marketing experience, including campaign strategy, digital marketing, analytics, and brand management
Demonstrated success managing marketing campaigns with measurable business results
Valid driver’s license with acceptable driving record
Ability to pass a background check
Authorized to work in the United States
Requirement of Multi-Factor Authentication apps on cell phone

Nice To Haves

Experience with Google Analytics (GA4)
Experience with Google Ads
Experience with Meta Ads Manager
Experience with CRM and marketing automation platforms
Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
Experience with Canva
Experience with Video production and editing
Experience with SEO and SEM
Experience with Social media advertising
Experience with Email marketing platforms
Experience with Marketing dashboards and reporting tools
Automotive marketing experience
Experience managing agency relationships, vendors, or media buying is preferred

Responsibilities

Develop and execute annual and quarterly marketing strategies aligned with company growth objectives
Build integrated marketing campaigns across digital, social, email, traditional media, radio, television, events, and paid advertising
Identify opportunities to increase market share and improve customer acquisition
Partner with executive leadership to develop promotional strategies and branding initiatives
Plan, launch, monitor, and optimize multi-channel marketing campaigns
Manage advertising budgets and maximize return on marketing investment
Coordinate pricing promotions, dealership events, and seasonal campaigns
Oversee media buying and agency/vendor relationships
Maintain brand consistency across all customer touchpoints
Develop compelling marketing content including: Social media campaigns, Video content, Vehicle promotions, Digital advertisements, Print collateral, Email campaigns, Presentations, Sales materials
Monitor and strengthen AutoSavvy's online reputation through review management and customer engagement
Measure campaign effectiveness using marketing analytics and sales performance data
Analyze customer behavior, website traffic, conversion rates, SEO, paid advertising performance, and market trends
Build reports and dashboards that provide actionable recommendations
Use data to continually improve campaign performance and marketing ROI
Collaborate with Sales, Operations, Inventory, Purchasing, Customer Service, and Executive Leadership
Ensure marketing initiatives accurately reflect current inventory, pricing, promotions, and dealership objectives
Coordinate multiple projects simultaneously while managing priorities and deadlines
Represent AutoSavvy at community events, sponsorships, trade shows, recruiting events, and promotional activities
Identify partnership opportunities that expand brand awareness and customer engagement