Marketing Manager (Hybrid Role)

McLaurin Law•Houston, TX

1d•$80,000 - $80,000•Hybrid

About The Position

McLaurin Law is a Houston plaintiff-side firm representing Texas policyholders in insurance coverage disputes, injured people in personal injury cases, and property owners and contractors in construction litigation. We are a technology-first law firm that builds its own AI systems, automates processes, and measures performance. We are value-driven and operate as a meritocracy where results and ownership are prioritized over tenure or title. Our founder's background in the insurance industry provides a unique perspective that shapes our approach to case evaluation, client communication, and marketing. This role inherits a well-defined marketing strategy focused on fast lead flow through Google Local Services Ads and vetted paid lead sources, a structured referral partner program, local search optimization with targeted content, video production utilizing AI tools, a consistent social media presence, email marketing for lead nurturing and client engagement, in-house SEO, and targeted offline marketing. The position also requires alignment with intake processes to ensure all leads are tracked and managed effectively.

Requirements

At least four years of hands-on marketing experience, ideally in a law firm, professional-services firm, insurance, or a business where trust drives sales.
Experience running paid lead generation or paid search, with the ability to explain cost per lead, cost per acquisition, and reasons for channel discontinuation.
Experience building or managing a referral or business-development program with demonstrable results.
Strong writing skills, with the ability to translate attorney explanations into clear, plain-English content for clients.
Comfort with AI tools and a curiosity for leveraging them in marketing.
Proficiency with CRM and spreadsheet software; experience with Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365 is a plus.
Sound judgment regarding attorney advertising rules, client confidentiality, and the need for substantiation of claims.
A preference for evidence-based reporting over vanity metrics.

Nice To Haves

Experience in a law firm or professional-services firm.
Experience in the insurance industry.
Experience with AI tools for marketing content creation.
Experience with Clio Grow, Google Ads, Google Business Profile, Airtable, Slack, and Microsoft 365.

Responsibilities

Manage the monthly qualified-lead target by practice area and the channel mix to achieve it.
Oversee lead generation vendors, including selection, negotiation, tracking, and performance evaluation.
Manage paid advertising campaigns (Google Ads, Local Services Ads, Meta) end-to-end, including targeting, budgets, creative, landing pages, tracking, and optimization.
Maintain and enhance the digital presence and reputation, including the website, Google Business Profile, directories, reviews, email, and social channels.
Develop and manage the content and video calendar, collaborating with attorneys to create website pages, blog posts, and video scripts, and feeding topics into the firm’s AI video pipeline.
Manage the referral partner program, including outreach, communication cadence, events, and source tracking.
Maintain marketing accounts and assets, ensuring all are held in the firm’s name and facilitating a clean transition of assets from the outgoing agency.
Establish and manage an advertising compliance workflow, including attorney review of public-facing content, State Bar of Texas filings, and client consent for testimonials.
Lead the weekly marketing meeting with the owner and CMO, including agenda setting, tracking action items, and ensuring follow-through.
Manage the marketing budget and prepare weekly dashboards and monthly reports for the owner and CMO.
Conduct structured testing each quarter to evaluate new marketing initiatives, including defining hypotheses, budgets, success measures, and decision dates.
Ensure accurate attribution of leads from first touch to signed matter.