Marketing Manager

BAUCO Access Panel Solutions Inc•Victoria, BC

21h•Onsite

About The Position

At BAUCO Access Panel Solutions Inc., we believe in treating people the way we would like to be treated and creating an environment where your expertise and passion can stand out. As a result, we pride ourselves in being the most customer-responsive access panel company in the industry. Founded in 1995, BAUCO is a leading manufacturer and distributor of high-quality, customizable architectural access panels and grilles. We are known for innovation, precision, and service excellence. Our integrated model allows us to deliver fast lead times, custom solutions, and responsive support directly to job sites locally and across North America. Our products are featured in landmark projects such as the Wickaninnish Inn in Tofino, the Museum of Modern Art in New York, and the Wilshire Grand Hotel in Los Angeles. As the Marketing Manager, you will be the hands-on content creator and marketing lead, crafting compelling written and visual content that connects with architects, engineers, designers, and construction professionals, while ensuring BAUCO’s brand is consistently represented across all channels. You will be responsible for directly producing a significant portion of BAUCO’s marketing content, with a strong emphasis on technically precise writing, editing, and high-quality marketing materials daily. Reporting to the General Manager, you will lead the execution of an integrated marketing communications strategy across owned, earned, and paid media tactics. This role works closely with Sales and Customer Service to develop and deliver the communications they need to support customers and projects. You’re comfortable working in the B2B environment, preferably within the construction industry. In this role, you will bring together strong communication and full-cycle project management skills to develop and deliver impactful campaigns, analyze performance, support company growth, as well as manage and mentor a Senior Marketing Specialist.

Requirements

5+ years’ experience in B2B marketing, ideally in construction, building products, or the architectural sector
Proven success in independently producing content marketing, digital campaigns, and brand growth using industry-specific language
Experience managing or mentoring team members
Exceptional writing, editing, and storytelling skills (technical + creative)
Comfortable producing first drafts quickly and iterating based on feedback
Strong knowledge of: SEO and keyword strategy, especially across different industries
Strong knowledge of: Google Analytics and performance tracking
Strong knowledge of: WordPress, Mailchimp, Adobe Suite, etc.
Ability to translate complex information into clear, compelling messaging
Highly organized with outstanding communication and full-cycle project management skills
Comprehensive market research skills

Nice To Haves

Experience marketing to architects, engineers, or construction professionals
Familiarity with technical documentation or product marketing
Basic HTML, video, or photography skills

Responsibilities

Write and produce a high volume of compelling, high-quality B2B content across web, email, social, print, and digital advertising
Act as the primary content creator across most marketing channels, not just reviewer or editor.
Develop content tailored to each stage of the AEC buyer journey
Translate technical product information into clear, engaging, and solution-oriented messaging
Ensure consistency in brand voice, tone, and visual identity across all channels
Review and enhance internal and external communications, ensuring clarity, accuracy, and impact
Oversee timelines, priorities, and deliverables across internal teams and external partners (e.g. web, SEO, design, advertising)
Execute integrated marketing campaigns from concept through delivery
Balance coordination responsibilities with direct execution of core marketing deliverables
Manage and mentor the Senior Marketing Specialist, ensuring high-quality output
Coordinate cross-functional efforts with Sales, Customer Service, and Leadership
Support initiatives such as tradeshows, product launches, photo shoots, and promotional materials
Lead and continuously refine BAUCO’s marketing communications (MarCom) strategy
Align marketing initiatives with sales and business development objectives
Define and track KPIs using tools like Google Analytics, SEO platforms, and campaign metrics
Translate insights into clear, actionable marketing plans that drive engagement and lead generation
Monitor and analyze market trends, competitors, and emerging opportunities in the construction and AEC industries
Develop a strong understanding of architect, engineer, and contractor needs, including project workflows and technical specifications
Identify gaps, unmet needs, and opportunities to strengthen BAUCO’s positioning
Stay current on digital marketing trends, AI tools, and evolving media channels