Marketing Manager, Pharmacy Choice

CVS Health • Woonsocket, NY

2d

About The Position

CVS Health is seeking a strategic, execution-focused marketer to support programs that drive Pharmacy Choice for patients. The Marketing Manager will manage and execute key Pharmacy Choice initiatives, support paid search efforts for prescription growth, and help manage budgets and performance across assigned programs. The role involves translating marketing priorities into measurable execution across paid search, affordability programs, and patient-facing goodwill efforts, while adapting to changing priorities and working independently to move projects forward.

The Manager will collaborate with Media, Creative, Digital, Analytics, Store Experience, Omnichannel, Pharmacy Operations, Legal, Compliance, and agency partners. The position reports to the Senior Manager, Rx Growth Strategic Marketing. The role is full-time, with anticipated weekly hours of 40.

Requirements

• 3–5 years of marketing experience executing integrated marketing, paid media, paid search, or digital marketing programs.
• Strong attention to detail and ability to ensure accuracy and consistency across marketing materials, program deliverables, and reporting.
• Experience supporting or managing marketing and media campaigns and working with media agencies or internal media teams to execute and measure performance-driven programs.
• Strong analytical and business skills, including the ability to use data, marketing analytics, and reporting to identify insights and inform optimization.
• Experience tracking marketing budgets and program performance and supporting forecasting and investment planning.
• Demonstrated ownership and accountability, with the ability to manage multiple workstreams, navigate ambiguity and changing priorities, and proactively move work forward in a cross-functional environment.
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

Nice To Haves

• 5+ years of marketing experience with a foundation in healthcare, retail, or consumer marketing.
• Strong execution and project management skills, including managing complex timelines, deliverables, dependencies, and competing priorities.
• Experience supporting patient affordability, savings, access, or healthcare consumer engagement programs.
• Familiarity with AI-enabled marketing, search, and emerging digital media tools.
• Marketing experience in healthcare, retail, consumer marketing, or another highly regulated industry.

Responsibilities

• Manage execution of Pharmacy Choice marketing initiatives, including prescription goodwill programs, affordability and savings campaigns, and paid search efforts.
• Coordinate with cross-functional teams and agency partners to develop actionable plans, manage timelines, surface risks, and support successful launches across channels.
• Develop and execute patient-facing campaigns and messaging, including creative briefs, channel activation, in-store and digital experiences, and field readiness efforts.
• Support and optimize paid search and emerging search strategies, including keyword strategies, bidding approaches, ad copy, performance measurement, and ongoing optimization.
• Track program performance and budgets, including spend tracking, reconciliation, KPI reporting, compliance review, and optimization recommendations.
• Support broader growth objectives and patient needs by helping improve trust, access to care, and communication of prescription affordability solutions.

Benefits

• Medical coverage
• Dental coverage
• Vision coverage
• Paid time off
• Retirement savings options
• Wellness programs
• Other resources to support colleagues’ and families’ physical, emotional, and financial well-being, based on eligibility
• Eligible for a CVS Health bonus, commission, or short-term incentive program in addition to base pay

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level