Marketing Manager

The Cleveland Orchestra•Cleveland, OH

17h

About The Position

The Cleveland Orchestra is seeking a Marketing Manager who will serve as the day-to-day marketing lead for an assigned portfolio of concerts, programs, product lines, or audience segments. Working under the direction of the Director of Project Marketing, this role helps translate strategy into effective promotional plans, coordinated customer communications, and well-executed marketing activity that supports attendance, revenue, engagement, and audience development goals. The position requires strong project management, creative judgment, attention to detail, and comfort using data and marketing technology to improve the relevance, timing, and effectiveness of customer communications. While product-specific promotion remains central to the role, the Marketing Manager will also help support the department’s shift toward more customer-centered, behavior-informed audience engagement.

Requirements

Bachelor’s degree in marketing, communications, arts administration, business, or a related field, or equivalent professional experience.
3–5+ years of experience in marketing, campaign coordination, project management, performing arts, live events, nonprofit marketing, or a comparable environment.
Strong project management skills, with the ability to manage multiple priorities, deadlines, vendors, and stakeholders.
Strong creative judgment and the ability to assess whether promotional materials are clear, compelling, brand-appropriate, and effective.
Strong writing, editing, proofreading, communication, and organizational skills.
Aptitude for learning new technology platforms and using data, audience information, and results to improve marketing effectiveness.
Interest in audience behavior, segmentation, personalization, testing, and customer journey marketing.
High attention to detail and comfort working with budgets, campaign calendars, production schedules, and performance reports.

Nice To Haves

Experience with email marketing, CRM, digital marketing, ticketing, database marketing, or related customer communication tools preferred.

Responsibilities

Serve as the primary marketing contact for assigned product lines, programs, or audience segments.
Support the Director of Project Marketing in developing annual and campaign-level marketing plans.
Translate approved strategies into timelines, channel plans, messaging needs, budgets, and deliverables.
Coordinate promotional activity across email, direct mail, web, digital advertising, social media, print, on-site, and other channels.
Connect product-specific promotions, where appropriate, to broader audience engagement and retention efforts.
Support the department’s move from isolated campaign execution toward more coordinated customer journeys.
Help develop communications informed by customer interests, behavior, engagement history, lifecycle stage, timing, and relevance.
Assist with audience segmentation, targeted messaging, testing, and optimization.
Develop working fluency with the organization’s CRM, email, ticketing, customer engagement, and marketing technology tools.
Help shape promotional concepts, messaging, copy, and campaign narratives that are compelling, accurate, and audience-focused.
Collaborate with creative, content, and digital teams to develop materials that are attention-getting, brand-appropriate, and effective.
Review promotional assets for clarity, appeal, hierarchy, call-to-action, audience relevance, and consistency with The Cleveland Orchestra’s brand.
Provide clear creative input, project briefs, and feedback to internal teams and external partners.
Manage schedules, deliverables, approvals, dependencies, and deadlines for assigned marketing initiatives.
Project manage direct mail efforts, including list selection, production timelines, proofing, vendor coordination, and mail-drop schedules.
Coordinate email communications, including audience selection, content preparation, testing, scheduling, deployment, and reporting.
Work with media partners, printers, mail houses, designers, digital vendors, and other external partners to confirm assets, specifications, estimates, schedules, and deadlines.
Maintain accuracy across campaign details, offers, prices, dates, lists, messaging, and calls-to-action.
Track marketing budgets, estimates, invoices, committed spending, and campaign expenses for assigned product lines.
Monitor spending against approved budgets and flag issues, changes, or opportunities.
Track performance against established goals such as revenue, attendance, engagement, response, conversion, and ROI.
Prepare campaign updates, performance summaries, and post-campaign reports as needed.
Use results and audience insights to recommend improvements to future marketing efforts.