Marketing Manager (FTC)

Masabi

8d • Hybrid

About The Position

At Masabi, we’re driving the fare payment revolution, powering the journeys of millions all over the world. We build fare collection platforms that allow riders to seamlessly buy and present tickets for public transport either on their mobile phones, from a ticket machine, or even by tapping their bank card to travel. Our Justride platform is used in over 250 locations globally, including some of the largest cities in the world. With our industry-first mobile ticketing SDK, we’ve partnered with large players in the transport space, including Uber, Moovit and Transit. Your own journey is important to us too. Choosing a role here means joining a network of innovators from all walks of life; a group of passionate individuals who consistently deliver. Here, you’ll find the tools you need to build the career you want. Whether you’re taking the direct route or trying a new path, we’ll support you no matter what.

We’re looking for a Marketing Manager to join our team on a fixed-term basis, covering a maternity leave for 12 months, supporting our marketing efforts across the UK, Spain, and Italy. This role plays a key part in executing regional marketing activity that drives demand, supports sales engagement, and strengthens Masabi’s presence in the European transit market. You’ll work closely with Sales, Account Management, and the global marketing team to deliver campaigns, events, and content that connect with the right audiences and support business growth.

This role is open to candidates based in the UK and can be worked remotely or in a hybrid setup. While we prefer candidates based in London, we’re open to applications from across the UK, as long as you’re happy to come into our London office a few times per quarter.

Requirements

• Solid experience in a B2B marketing role, ideally within a SaaS environment
• Experience executing multi-channel marketing campaigns with a focus on demand generation
• Comfortable planning and delivering events and webinars end-to-end
• Strong content creation and copywriting skills, with attention to clarity and audience relevance
• Experience working closely with Sales teams to support pipeline growth
• Highly organised, with the ability to manage multiple projects and priorities effectively
• Hands-on experience with marketing automation platforms such as HubSpot
• Experience managing or contributing to website content, ideally using WordPress
• A collaborative mindset, with the ability to build strong relationships across teams
• Proactive and adaptable, comfortable working in a fast-paced and evolving environment

Responsibilities

• Execute global marketing campaigns across the UK, Spain, and Italy; adapting them to resonate with regional audiences
• Support demand generation across email, digital channels, and account-based marketing initiatives
• Partner with Sales to identify target accounts and support outreach and campaign execution
• Plan and deliver regional events including trade shows and industry conferences; managing logistics, promotion, and follow-up
• Support and deliver webinars for regional prospects and customers
• Create and adapt content including case studies, blog posts, email campaigns, and sales materials
• Ensure content reflects regional market needs while aligning with global messaging
• Support customer storytelling and regional announcements
• Collaborate closely with Sales and Account Management to support pipeline growth
• Contribute to account-based marketing initiatives and develop targeted materials for priority opportunities
• Support PR activity across Europe, including announcements, media outreach, and industry visibility

Benefits

• Competitive salary package
• 25 days of holiday per year plus the option to buy another 5 days pro-rated
• Private Healthcare via AXA including pre-existing conditions and mental health
• Life Insurance
• Menopause support
• Choice of workstation
• Flexibility to work from home and manage your schedule around agreed core hours (see Remote Working Policy for details)
• Ability to work for up to 3 months per year from any country in the world (certain limitations)
• Pension scheme
• Training allowance of up to £1000 per year
• £200 annual allowance for any home office need or improvement
• Enhanced family leave pay
• Cycle to work scheme
• Regular social gatherings with a monthly allowance for each employee
• Fun and collaborative environment with a focus on making a difference in the world

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed