Marketing Manager

New York Kids Club•New York, NY

1d•Hybrid

About The Position

New York Preschool & Kids Club is an early childhood education and enrichment platform serving modern New York families through our combination of enrichment programs and preschool education. With multiple schools across NYC and private-equity backing, NYPKC is building a best-in-class operating platform, delivering on the full family experience for children and parents. The Marketing Manager owns demand generation and marketing execution across all NYPKC locations, with a clear focus on driving inquiries, tours, and enrollment growth. This role sits at the center of the business — bringing our brand to life through campaigns, content, and local marketing while ensuring efforts translate into real pipeline and results. You will manage day-to-day execution and continuously improve how marketing gets done, increasing speed, output, and performance through strong systems, agency management, and AI-enabled tools. You will partner closely with Enrollment, Operations, and school leadership to align marketing efforts with capacity and revenue goals. This role requires a strong bias for action, a test-and-learn mindset, and the ability to operate in a fast-paced, evolving environment.

Requirements

4–7 years of marketing experience in a consumer, service-based, or multi-location business
Strong execution experience across digital marketing, content, and campaigns
Experience working with agencies or external partners
Familiarity with marketing analytics and performance tracking
Strong understanding of NYC market dynamics (or ability to ramp quickly)
Highly organized with the ability to manage multiple priorities simultaneously
Comfortable operating in a fast-paced, evolving environment

Nice To Haves

Consistent, high-quality lead generation across all schools
Clear use of AI to enhance (not replace) human-driven brand storytelling
Improved cost efficiency across marketing channels
Strong alignment between marketing output and enrollment needs
Clear, reliable reporting on marketing performance
A consistent, recognizable NYPKC brand experience across all touchpoints
Increased tour volume driven by effective campaigns and local marketing

Responsibilities

Bring NYPKC’s brand to life across all channels — digital, physical, and in-school
Ensure consistency in voice, visuals, and messaging across all parent touchpoints
Partner with creative consultants to maintain brand integrity
Execute campaigns that drive inquiries and tours across preschool, camp, and infant/toddler programs
Support paid media partners (Meta, Google) with clear briefs and performance direction
Optimize campaigns based on cost-per-lead and cost-per-tour metrics
Use AI tools to rapidly test multiple ad variations (copy, creative, audience targeting)
Leverage AI insights to optimize cost-per-lead and cost-per-tour in near real-time
Build and manage an always-on content engine across social, email, and storytelling
Position NYPKC as a trusted resource for NYC parents with children ages 0–3
Develop content that reflects real classroom experiences and builds parent connection
Build an AI-supported content engine to scale high-quality, consistent output
Use AI to repurpose content across channels (e.g., classroom moments ? email, social, blog)
Maintain human oversight to ensure authenticity and brand voice
Develop and execute localized marketing strategies across NYC neighborhoods
Support Heads of School with event promotion, partnerships, and local outreach
Ensure each school has a strong and consistent presence within its community
Partner closely with Enrollment Manager to ensure marketing is generating high-quality leads
Align on messaging, lead quality, and the parent journey from inquiry to tour
Support optimization of HubSpot campaigns and lead flow
Manage freelancers and agency partners across content, social, photo/video, and performance marketing
Ensure all partners are aligned to brand standards and campaign priorities
Track and report on key marketing metrics, including: Inquiries, cost per lead, cost per tour
Provide clear insights into what’s working and where to adjust
Support weekly and monthly visibility into marketing performance for leadership