Marketing Manager

Speer Technologies Inc•Toronto, ON

45d•CA$70,000 - CA$120,000•Hybrid

About The Position

Speer Technologies is seeking a strategic, analytical, and hands-on Marketing Manager to help define and scale our marketing function. This is a hybrid role based in Toronto, ON, balancing remote flexibility with regular in-office attendance to support meetings, coordination, and team collaboration. This role is ideal for someone who understands B2B marketing, positioning, demand generation, campaign strategy, content creation, social media, and full-funnel performance. You will work closely with leadership, sales, design, and delivery teams to translate Speer’s work, capabilities, client outcomes, and intellectual property experience into clear messaging and revenue-generating campaigns. We are not looking for someone focused only on impressions, clicks, or surface-level metrics. We are looking for someone who can assess real market signals, test ideas quickly, refine messaging, create compelling content, build effective social media campaigns, and turn marketing activity into qualified inbound leads, pipeline, and revenue outcomes.

Requirements

4+ years of experience in B2B marketing, growth marketing, demand generation, performance marketing, or a related role.
Proven experience developing and executing full-funnel marketing campaigns.
Strong understanding of positioning, messaging, ICP development, persona creation, and funnel optimization.
Experience creating marketing content across formats such as social posts, blogs, case studies, landing pages, email campaigns, event materials, and sales enablement assets.
Experience generating qualified B2B inbound leads through social media campaigns, paid media, content, email, webinars, events, landing pages, or outbound campaigns.
Strong understanding of how to use social media, content, and campaign strategy to build awareness, drive engagement, and convert interest into qualified sales opportunities.
Ability to connect marketing performance to sales outcomes, including meetings booked, proposals sent, pipeline generated, and deals closed.
Strong copywriting, creative direction, analytical, and project management skills.
Comfortable working in a fast-paced environment where priorities evolve quickly.
Strong attention to detail and the ability to turn ambiguous ideas into clear, actionable marketing strategies.
Proactive, self-directed, and comfortable taking ownership of outcomes.

Nice To Haves

Experience marketing software development, technology consulting, product design, SaaS, digital transformation, or innovation services.
Experience with healthcare, real estate, hardware, enterprise, nonprofit, government, or scale-up audiences.
Familiarity with CRM systems, marketing automation tools, paid media platforms, analytics tools, and website optimization platforms.
Experience building campaigns around audits, assessments, webinars, events, executive briefings, or consultative sales motions.
Experience promoting, planning, and hosting events, webinars, executive briefings, or in-person sessions as part of a broader marketing and lead generation strategy.
A portfolio or samples of past marketing campaigns, content, creative direction, landing pages, event promotions, or lead generation assets.
Experience supporting a company as it moves from founder-led sales to scalable marketing and sales systems.

Responsibilities

Develop and refine Speer’s market positioning, core messaging, value proposition, and campaign narratives across priority industries and customer segments.
Define Ideal Customer Profiles, buyer personas, decision drivers, pain points, and buying triggers for enterprise, scale-up, and innovation-led organizations.
Plan and execute full-funnel marketing campaigns across channels such as LinkedIn, Google, email, content, webinars, events, landing pages, and social media. Build campaigns that generate qualified inbound interest and move prospects through the funnel.
Create and support marketing content across formats, including social posts, blogs, case studies, landing pages, email campaigns, event materials, sales enablement assets, and thought leadership content that supports inbound lead generation.
Build and optimize funnels from channel to landing page, lead magnet, sales handoff, proposal, and close.
Develop and manage social media campaigns that strengthen Speer’s market presence, communicate our expertise, promote events and thought leadership, and generate qualified inbound leads.
Develop campaign concepts, messaging variations, creative briefs, content themes, landing page copy, lead magnets, and sales enablement materials.
Conduct competitor and market analysis to identify positioning gaps, growth opportunities, and areas where Speer has a clear right to win.
Establish testing frameworks across messaging, creative, audiences, offers, and channels. Track performance from click to lead, lead to meeting, meeting to proposal, and proposal to close.
Collaborate with leadership and sales teams to improve lead quality, strengthen pitch materials, develop case studies, and support conversion across the buyer journey.
Focus on qualified pipeline, conversion rates, meetings booked, proposals created, and revenue influenced by marketing.